<p>Reinventing First Aid with Green Goo: Rapid Growth, a COVID Pivot, and a Hard-Won Buyback</p><p><br></p><p>On the Renegade Ventures podcast, Ellie Puckett and Maggie Harlow interview Jodi Scott about building Green Goo, a mission-driven, plant-based first aid company she founded with her mom and herbalist/midwife sister to disrupt chemical-laden OTC first aid by leading with efficacy and family-safe, sustainable ingredients. Jodi shares her shift from a pre-med path and health psychology career into entrepreneurship, first via a bed-and-breakfast venture, then scaling Green Goo from farmer’s markets into major retail after an early break with the Army &amp; Air Force Exchange, reaching over 150,000 distribution points in under five years while preserving their in-house plant-processing method. She describes the near-collapse during COVID due to a 98% retail dependence, the rapid DTC pivot, a partnership that unraveled when the acquiring company’s founder faced federal allegations, and an 18-month effort to buy the company back, rebuild inventory, and relaunch with renewed focus, joy, and resilience.</p><p><br></p><p>00:00 Welcome and Setup</p><p>00:41 Origin Story Green Goo</p><p>01:54 First Entrepreneurial Leap</p><p>02:56 From Kitchen to Market</p><p>05:30 Rapid Retail Expansion</p><p>06:11 COVID Pivot to DTC</p><p>07:08 Choosing a Partner</p><p>09:09 Retail Playbook Lessons</p><p>12:40 Scaling and FDA Path</p><p>15:05 Deal Fallout Rock Bottom</p><p>18:11 18 Month Buyback Fight</p><p>22:41 Rebuilding With Joy</p><p>25:07 Closing and Where to Buy</p>