This episode is a playback of a past live interview with Joan Frank of B Frank Communications. Joan shared her journey in PR, the importance of media relations, and how it helps to build credibility and grow businesses. We discussed practical tips for those new to PR, the significance of having a good hook, and the value of professional PR services. Joan also highlighted the benefits of media coverage and answered audience questions about navigating the PR landscape. This conversation is a valuable resource for entrepreneurs and small business owners looking to enhance their visibility and credibility.00:00 Meet Joan Frank: PR Expert Extraordinaire02:33 The Power of PR: Building Credibility and Business Growth05:36 Navigating Media Outreach: Tips and Strategies06:55 When to Hire a PR Professional14:31 The Value of Credibility in Business18:41 The Importance of 'What's In It For Me?' in Marketing and PR19:21 Examples of Effective PR Strategies20:34 Engaging with the Audience: Q&A Session21:17 Tracking PR Success: Metrics and ROI22:50 Pitching to Local Media: Overcoming Doubts24:56 Finding Media Contacts: Tips and Resources27:03 The Value of Professional PR Help28:14 Connecting with Joan Frank: Services and Offerings31:07 Final Thoughts and FarewellConnect with Joan on LinkedIn: https://www.linkedin.com/in/joanfrankpr/ Follow on IG: https://www.instagram.com/joaniefrankhttps://www.bfrankcommunications.com/Watch this on YouTube: https://www.youtube.com/live/lrrsjjQo7io?si=Cg_MN1cdebanGC5tOpen House for The Recipe for Social Selling on LinkedInA FREE, live, virtual tour hosted by Brenda Meller Get a "Behind the Scenes" look at The RecipeThurs, December 18, 2025 | 1-2 pm EThttps://www.mellermarketing.com/recipeopenhouse ******************************15 LinkedIn Profile Tips for Coaches and ConsultantsFREE Download at mellermarketing.com/list This checklist provides 15 quick and easy ways to update your LinkedIn profile TODAY and help generate more leads for your coaching / consulting business.**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)