Demand Decoded: Marketing, Demand Generation & Business Growth | Podcast Guru

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Decode the secrets of successful B2B digital marketing with Demand Decoded, the podcast hosted by Blend, a B2B growth engineering company. Our show focuses on breaking the mould of traditional B2B marketing tactics, providing actionable insights that you can use to transform your marketing into a revenue-generating machine. With a team of experts from Blend across marketing, sales and leadership as our main hosts, we delve into the latest trends and strategies to help you become a better marketer. We cover topics like: - Lead generation vs. demand generation - B2B marketing strategy - Digital marketing tactics - Creating demand - Marketing attribution - Outdated and ineffective marketing strategies - Content marketing - GTM and revenue alignment - Scaling growth in PE-backed businesses So, if you're ready to take your digital marketing strategies to the next level, tune in to Demand Decoded and decode the secrets to B2B marketing success.

Recent Episodes

Half the Customers, Record Growth: Why We Started Turning Away Inbound Leads

Generating plenty of inbound leads but not seeing pipeline turn into revenue? The issue may sit further upstream than your sales team. In this solo episode, Amanda McGrath, Blend's Director of Growth Consulting, shares what she learned moving from customer success into new business sales, and what it revealed about lead quality, ICP and the link between marketing and sales. With up to 12 new inbound enquiries a week, opportunities stacked up and it became hard to spot the best fit leads. The ...

25 MIN

The 5 LinkedIn Formats Getting Reach Right Now (And Why They Work)

If your LinkedIn strategy still revolves around the company page, your content is reaching very few people. Organic company page reach has fallen sharply, while personal profiles now take the lion's share of the feed and earn far higher engagement. So which LinkedIn post formats are driving reach and engagement right now? In this solo episode, Dan draws on recent algorithm research to break down the five formats performing best on personal profiles: unpolished images and selfies, scripted con...

42 MIN

UNBOUND 2026 Unpacked: The Loop, Demand Decoded Live, and the Attribution Problem Nobody's Solved

Dan's back from HubSpot's Unbound with a recap full of energy, insight and practical takeaways, starting with Demand Decoded's first ever live show recording on the main stage. He breaks down the panel he ran with HubSpot's Kyle Denhoff and Asja Frost on The Loop, HubSpot's framework for modern B2B marketing, built around expressing, tailoring, amplifying and evolving your message. Dan shares why dropping gated forms from LinkedIn content can multiply your reach, and a sharper way to judge wh...

35 MIN

What PE-Backed Companies Get WRONG About GTM Transformation

When private equity buys your business, everything about your go-to-market has to change, and most marketing and sales leaders aren't ready for it. In this episode, Dan is joined by Josh, who brings hands-on experience from both sides of PE deals, to break down what a private equity-backed GTM transformation actually looks like once the deal closes. They explain why recurring revenue suddenly becomes the only metric that matters, how CAC payback period reveals whether your go-to-market model ...

50 MIN

The AEO Playbook Rebuilt: What's ACTUALLY Getting Results

Most B2B marketers are still guessing when it comes to AI search. Some are pouring effort into listicles that never get cited. Others don't realise that promoting bigger competitors in "best of" lists can push their own brand out of the answer entirely. In this episode, Dan and Phil unpack how large language models actually retrieve information, including the "fan out" process that determines what gets cited and what gets ignored. They break down real examples from Blend and its clients, cove...

71 MIN