<p>Today I’m really excited to welcome Rip </p><p>Esselstyn to the <em>Health, Happiness &amp; Planet</em> podcast.</p><p>Rip is a former professional triathlete and firefighter who turned a simple idea inside his Texas firehouse into a global movement. What began as an effort to help his fellow firefighters improve their health grew into the Engine 2 lifestyle and eventually into PLANTSTRONG, his company dedicated to making whole-food, plant-based eating accessible, practical, and convenient for families everywhere.</p><p>But Rip’s story is about more than food. It’s about leadership, consistency, and living what you believe. Plant-based living runs deep in the Esselstyn family. His father, Caldwell Esselstyn, is a pioneer in the prevention and reversal of heart disease and I had the pleasure of speaking with him on a previous episode number 37 of this podcast. </p><p>Rip has been featured on national television, appeared in the documentary <strong>Forks Over Knives</strong>, and served as executive producer of <strong>The Game Changers</strong>, helping challenge long-held myths about meat, protein, and strength. Through his books, his podcast, retreats, coaching programs, and the PLANTSTRONG food line, he continues to make plant-based living practical and accessible.</p><p>At the heart of it all, Rip’s message is simple: health doesn’t have to be complicated. When we align our daily habits with what our bodies are designed for: movement, real food, sunlight and connection-everything changes.</p><p>And that’s exactly what we’re exploring in today’s conversation.</p><p><br></p><p><strong>Timestamps:</strong> </p><p>02:55 Introduction to Health, Happiness, and Planet.</p><p>06:35 Rip&#39;s Journey into Plant-Based Living.</p><p>09:40 Raising Plant-Based Kids.</p><p>18:40 Budget-Friendly Plant-Based Lifestyle. </p><p>20:45 Top 5 Fatal Diseases Related to Lifestyle in US Today.</p><p>23:25 Debunking Myths About Fish and Meat.</p><p>28:40 Understanding Inflammation and Its Impact.</p><p>33:45 Rip’s Morning Routine. </p><p>38:15 The Role of Sunlight and Circadian Rhythms.</p><p>42:25 Should You Be Afraid of Fruit?</p><p>46:30 Incorporating Variety in Plant-Based Eating.</p><p>49:15 Understanding Processed vs. Ultra-Processed Foods.</p><p>51:20 Engine 2 Movement.</p><p>55:20 The Hanging with Rip Challenge.</p><p>59:20 Navigating Fat Consumption in a Plant-Based Diet.</p><p>01:06:05 Plan Strong: A Mission for Healthy Eating.</p><p>01:06:50 Rip’s Definition of Happiness.</p><p> </p><p><strong>Where to find Rip:</strong></p><p>Website<strong>: </strong><a href="https://plantstrong.com/?srsltid=AfmBOorM8bhLqmi-aCtEsoxSqjF45JDydhZBFBxMDVLnEi5Dwz9r8zwH">https://plantstrong.com/</a> &amp; <a href="https://liveplantstrong.com/">https://liveplantstrong.com/</a></p><p>Instagram: <a href="https://www.instagram.com/goplantstrong/">@goplantstrong</a> &amp; <a href="https://www.instagram.com/ripesselstyn/">@ripesselstyn</a></p><p>YouTube: <a href="https://www.youtube.com/results?search_query=rip+esselstyn">https://www.youtube.com/results?search_query=rip+esselstyn</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/ripesselstyn/">https://www.linkedin.com/in/ripesselstyn/</a></p><p>Rips’s Podcast: <a href="https://www.plantstrongpodcast.com/">https://www.plantstrongpodcast.com/</a></p><p><strong> </strong></p><p><strong>Where to find Juan and Wave Business Excellence Footprint:</strong></p><p>Website Wave BEF: <a href="https://www.wave-bef.com/">https://www.wave-bef.com/</a></p><p>Website: Health, Happiness &amp; Planet: <a href="https://www.wave-bef.com/health-happiness-planet">https://www.wave-bef.com/health-happiness-planet</a></p><p>Instagram: Health, Happiness &amp; Planet: <a href="https://www.instagram.com/health_happiness_planet/">https://www.instagram.com/health_happiness_planet/</a></p><p>LinkedIn Juan Steigerwald: <a href="https://www.linkedin.com/in/juan-eduardo-steigerwald-01710b1/">https://www.linkedin.com/in/juan-eduardo-steigerwald-01710b1/</a></p><p>YouTube WAVE BEF: <a href="https://www.youtube.com/@wavebusinessexcellencefoot1034">https://www.youtube.com/@wavebusinessexcellencefoot1034</a></p><p> </p><p>Feel free to contact <a href="mailto:[email protected]">Wave team</a> at any time.</p><p></p><p></p>