Hotter Than Ever

Despite the fact that women make 85% of household buying decisions, the majority of women over 40 report feeling largely overlooked by the advertising industry. Even more striking, 82% of women in a recent survey felt cooler, stronger, and sexier than they ever expected at this age—so why aren’t advertisers targeting them? Enter Katie Keating, the founder and Co-Chief Creative Officer of Fancy LLC, a 100% women-owned advertising agency. Katie and Fancy’s mission is not only to create impactful work targeting women—especially those in midlife—but also to provide a work environment where women can thrive.

Join us for an enlightening and empowering conversation as Erin and Katie delve into reshaping how women are viewed and spoken to in the world of advertising, and embracing their power as consumers and entrepreneurs. We discuss:

• How women are often relegated to female-centric products in advertising, like beauty and women’s health.
• Katie’s founding of Fancy LLC to tackle the gender disparity in advertising and create an agency where women can balance their careers and personal lives.
• Why traditional advertisers often ignore women over 40, despite their significant role in household purchasing.
• Approaching “taboo” subjects in advertising to better connect with women over 40.
• How social media platforms restrict advertisements related to women's health and sexual pleasure, perpetuating taboos.
• How cultural resistance to discussing salaries and finances hinders women's economic empowerment.
• Strategies for advertising to women about aging, cannabis, and mental health.
• The positive impact and empowerment that occurs when women control financial resources.

OUR GUEST: Katie Keating is recognized as one of Adweek’s Creative 100, and a snappy, strategic, and seasoned Creative Director empowering brands to create meaningful, motivating connections with women—setting the stage for long-term brand loyalty and revenue growth. Katie co-founded Fancy in 2011 to change the way advertising works for women. Entrepreneurial in spirit and in practice and a hands-on leader who values collaboration with both clients and partner agencies, Katie’s is a contributor to Adweek, Ad Age, and Campaign. She loves a spontaneous dance party.

“Are you being compulsive and chasing that dopamine hit of likes and matches like you're one of Pavlov's dogs?” 

Dating apps can be exhilarating, especially when exploring new connections for the first time after leaving a marriage. But what if swiping has left you with so many matches that managing them feels overwhelming? In this episode, Erin responds to a listener’s dilemma of balancing multiple matches, by offering practical advice on managing dating app usage, staying honest with matches, and not worrying about losing the "good ones" as the right connections will stick.

Join us as we discuss:

• Limiting your time on dating apps to avoid feeling overwhelmed and compulsive.
• Being upfront with your dates about seeing multiple people to manage expectations.
• Prioritizing the matches you're most excited about to maintain balance in your schedule.
• Taking breaks to maintain your well-being if dating becomes too stressful.
• How the right connections will persist; those meant for you won't be scared away by honesty or a slow pace.
• Staying present and enjoying the dating process without the pressure of immediate serious relationships.

Want advice about some aspect of your life over 40?  DM us on IG  @hotterthaneverpod or text/leave a voicemail on the Hotter Than Ever Hottie Hotline at (323) 844-2303 and your question could end up on the show!

For many women who’ve never had an orgasm, it’s easy to feel like there’s something wrong or that they’re broken, a sentiment shared by many of Dr. Kelly Casperson’s patients. However, as urologist and star podcaster Dr. Casperson explains in our latest episode, the issue isn’t with women—it’s our lack of good sex education. This lack hinders women’s ability to experience pleasure, which is why over 10% of women report never having had an orgasm. This issue is particularly pronounced in midlife, where menopause and societal stigmas leave many women feeling abandoned in their sexuality.

Join us as Erin and Dr. Casperson guide you through your own adult sex ed class, busting myths about female sexuality, diving into hormonal balance, discussing how to express your sexual needs, and showing you how to reclaim your sexual health and well-being at any age.

• Debunking myths and misconceptions about female health, libido, and sexuality, which are often understudied and not discussed.
• How tuning into your inner voice can lead to a more passionate, truthful life.
• Unlocking the secrets of estrogen and testosterone for better sex and overall health.
• The impact of unrealistic media portrayals of sex on women’s self-perception and satisfaction.
• How open conversations about sex can boost pleasure, connection, and intimacy.
• Why we need a sex education revolution to replace porn as a go-to resource, helping close the orgasm gap for mutual pleasure.
• How sex toys can help you discover what you really want and what gives you pleasure.

Getting your needs met is hot. What’s not hot is when your emotional or physical needs (or both!) are neglected.  One listener is grappling with this issue, questioning whether to give a man a second chance after a real first date fail, especially as she navigates dating after a sexless marriage.

In this episode, Erin is drawing from her own experiences and shares the importance of prioritizing our own needs and self-worth in casual dating, and to avoid settling for less than you deserve. Join us as we discuss:

• Prioritizing emotional care and connection in addition to physical intimacy
• Trusting your instincts and prioritizing your well-being, particularly if an encounter leaves you feeling empty or degraded.
• Communicating your needs and being prepared to move on if they're not met.
• Recognizing your worth and refusing to accept poor treatment, even in casual relationships.

Want advice about some aspect of your life over 40?  DM us on IG  @hotterthaneverpod or text/leave a voicemail on the Hotter Than Ever Hottie Hotline at (323) 844-2303 and your question could end up on the show!

“It's only when we come into the body that we can start to see our thoughts.”

In the age of the internet and social media, we're constantly bombarded with pseudoscientific wellness trends that promise quick fixes for every aspect of our mental well-being. Beneath the noise, there exists a grounded, science-based, and holistic approach to wellness, exemplified by Victoria Albina. Victoria is a family nurse practitioner, breathwork meditation guide, life coach, and host of the "Feminist Wellness Podcast." Her mission is to empower women to become their own best healers, enabling them to break free from codependency, perfectionism, and people-pleasing, and to reclaim their joy. This is what being Hotter Than Ever is all about.

Join us for a fascinating conversation as Victoria guides us through the importance of getting deeper in touch with our bodies through feminist wellness, understanding the nervous system, and utilizing somatic practices. We discuss:

• Intersectional feminism and the importance of considering the whole person to understand their unique experiences and needs in wellness
• The connection between the nervous system and mental wellness, and how past traumas and emotional experiences affect current well-being.
• How emotional outsourcing and feeling unsafe in our bodies can lead to chronic stress in women, making it difficult to unwind and relax
• Practical somatic practices to calm the nervous system and how these differ from healing practices
• Why self-love is so challenging to cultivate in a world driven by external approval, and how somatic practices can help foster it
• How visualization can be used as a technique for healing, allowing us to alter our neural pathways

OUR GUEST: Victoria Albina (she/they) is a Certified Life Coach, UCSF-trained Family Nurse Practitioner and Breathwork Meditation Guide with a passion for helping women realize that they are their own best healers, so they can break free from codependency, perfectionism and people-pleasing and reclaim their joy. She is the host of the Feminist Wellness Podcast, holds a Masters degree in Public Health from Boston University School of Public Health and a BA in Latin American Studies from Oberlin College. Victoria has been working in health & wellness for over 20 years and lives on occupied Munsee Lenape territory in New York’s Hudson Valley.