<description>&lt;p dir="ltr"&gt;The Topline team interview Ethan Smith, founder of Graphite, an San Fransico-based growth and SEO agency with clients like Notion, Webflow and Rippling. As well as Rahul Jain from Noble, a consultant who writes and speaks about AI.&lt;br /&gt; &lt;br /&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;Thanks for tuning in! Catch new episodes every Wednesday.&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;a href= "https://www.joinpavilion.com/topline-newsletter"&gt;Subscribe&lt;/a&gt; to Topline Newsletter.&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;a href= "https://www.joinpavilion.com/topline-podcast"&gt;Tune into Topline Podcast&lt;/a&gt;, the #1 podcast for founders, operators, and investors in B2B tech.&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;a href= "https://www.joinpavilion.com/topline-slack"&gt;Join the free Topline Slack channel&lt;/a&gt; to connect with 600+ revenue leaders to keep the conversation going beyond the podcast!&lt;br /&gt; &lt;br /&gt; Chapters:&lt;/p&gt; &lt;p dir="ltr"&gt;00:00 Introduction and Host Introductions&lt;/p&gt; &lt;p dir="ltr"&gt;00:41 How Well Do You Know AI Search?&lt;/p&gt; &lt;p dir="ltr"&gt;08:14 SEO vs. AI: The Changing Landscape&lt;/p&gt; &lt;p dir="ltr"&gt;13:42 The Role of PR in AI Search&lt;/p&gt; &lt;p dir="ltr"&gt;14:46 Get Cited By THESE Websites&lt;/p&gt; &lt;p dir="ltr"&gt;18:13 SEO Strategies in the AI Era&lt;/p&gt; &lt;p dir="ltr"&gt;25:07 Is SEO Actually Dead?&lt;/p&gt; &lt;p dir="ltr"&gt;33:16 HubSpot's Message to The Market&lt;/p&gt; &lt;p dir="ltr"&gt;34:27 SEO Evolution and Traffic Trends&lt;/p&gt; &lt;p dir="ltr"&gt;34:54 The Future of Search and LLMs&lt;/p&gt; &lt;p dir="ltr"&gt;36:34 Signs You Have The Wrong Product&lt;/p&gt; &lt;p dir="ltr"&gt;40:01 Scaling AI Search Content&lt;/p&gt; &lt;p dir="ltr"&gt;46:38 The Role of PR and AI in Marketing&lt;/p&gt; &lt;p dir="ltr"&gt;01:01:42 What Have You Learned?&lt;/p&gt; &lt;p&gt; &lt;/p&gt;</description>

Topline

Pavilion

The Ranking Expert: How to DOMINATE AI Search in 2026 (ChatGPT, AI Overview)

NOV 23, 202571 MIN
Topline

The Ranking Expert: How to DOMINATE AI Search in 2026 (ChatGPT, AI Overview)

NOV 23, 202571 MIN

Description

The Topline team interview Ethan Smith, founder of Graphite, an San Fransico-based growth and SEO agency with clients like Notion, Webflow and Rippling. As well as Rahul Jain from Noble, a consultant who writes and speaks about AI. Thanks for tuning in! Catch new episodes every Wednesday. Subscribe to Topline Newsletter. Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech. Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast! Chapters: 00:00 Introduction and Host Introductions 00:41 How Well Do You Know AI Search? 08:14 SEO vs. AI: The Changing Landscape 13:42 The Role of PR in AI Search 14:46 Get Cited By THESE Websites 18:13 SEO Strategies in the AI Era 25:07 Is SEO Actually Dead? 33:16 HubSpot's Message to The Market 34:27 SEO Evolution and Traffic Trends 34:54 The Future of Search and LLMs 36:34 Signs You Have The Wrong Product 40:01 Scaling AI Search Content 46:38 The Role of PR and AI in Marketing 01:01:42 What Have You Learned?