<p>Sara Davies MBE on Why Authenticity Wins in Business and Leadership | Dragons' Den Star Interview</p><br><p>When the BBC asked Sara Davies to be "more dragon-like" before her Dragons' Den audition, she made a choice. She walked into that meeting as herself, legs crossed, warm demeanour, Northern accent intact, and told commissioners exactly what they'd get. That decision transformed her career.</p><br><p>Sara Davies MBE is founder and CEO of Crafter's Companion, a £40 million craft business. She became the youngest woman ever on Dragon's Den, where she's been an investor for six years, and is one of the UK's most recognisable entrepreneurs.</p><br><p>In this episode, Sara explains why being authentically yourself is your biggest business advantage. She spent her 20s shape-shifting to fit each room until her husband asked which version was the real her. That question changed everything.</p><br><p>If You're Building Your Personal Brand: Know what you stand for, then show up as that person consistently.</p><br><p>If You're Managing through Decline: Accept the situation, make the hard decisions fast, and stop using money as an excuse to delay.</p><br><p>If You're Leading a Team: Read what isn't being said. Pair direct feedback with genuine care for growth.</p><br><p>This conversation cuts through the noise with genuine insights on why authenticity works, how to make hard decisions fast, and why emotional intelligence matters as you scale.</p><br><p>Brought to you by Actioncoach UK | The World Number 1 in Business Coaching</p><p>Learn more at: actioncoach.co.uk</p><br><p>This Episode is Brought to you by Santander x Worldpay | Providing business and corporate clients with secure, in-store, and e-commerce payment solutions.</p><br><p>This Episode is Sponsored by TrueTalent | Connecting Talent for events, campaigns and more. True Talent are passionate about bringing together the best suited Talent with brands.</p><p>Learn more at: wearetruetalent.com</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>