Join me on this episode as I connect with my amazing and inspiring guest, Matthew Eriksen, Creative Director and founder of Good Brand Partners (GBP) where he helps independent business owners and budding entrepreneurs build clear, confident, and cohesive brands they are truly proud of.Prior to opening GBP, Matthew worked across agencies, in-house, and freelance as a designer turned commercial producer turned corporate sales guru for live entertainment. He has produced photo/video campaigns for brands like Airbnb, Pottery Barn, Fila Hong Kong, Alex & Ani—featuring prominent talents like Meghan Markle, Chris Evans, Taylor Swift, and The Kennedys.During our time together, Matthew shares:How he transitioned from acting and advertising to creating a successful branding business His courageous journey of coming out and living in his truthThe importance of integrating personal authenticity with business strategyOvercoming societal pressures and entrepreneurial burnoutNurturing authentic connections and relationships on and offlineConnect with Matthew:Schedule a free 20-min. consult: https://portal.goodbrandpartners.com/public/discovery-callGet a free HoneyBook Trial & 50% off: share.honeybook.com/mattheweriksenSubscribe to Matthew’s newsletter and receive free branding tips each week: https://goodbrand.mykajabi.com/newsletterWebsite:https://www.goodbrandpartners.com/Instagram:https://www.instagram.com/goodbrandpartnersConnect with Nichole:Schedule a free 30-min. connection call: https://bit.ly/connectwithnicholeleeWebsite: https://www.nicholelee.love/Instagram: https://www.instagram.com/iamnicholelee/LinkedIn: https://www.linkedin.com/in/iamnicholelee/Note: This Podcast is for informational purposes only. None of the information provided by the host or guests should be interpreted as a substitute for medical or therapeutic advice or care. Always seek the guidance of your doctor or other qualified healthcare professional with any questions or concerns you have regarding your mental, emotional, and/or physical health.By accessing this Podcast, you acknowledge that the entire contents are the property of Nichole Lee Global, LLC (Nichole Lee), or used by Nichole Lee with permission, and are protected under U.S. and international copyright laws. Except where otherwise documented, users of this Podcast may save, download and use the information contained in the Podcast for personal, non-commercial, and educational purposes. No other use, including reproduction, retransmission, or editing of this Podcast can be made without written consent from Nichole Lee. Requests can be made by contacting [email protected].