<p>Jon Buscemi joins the podcast to discuss his journey from trend forecasting at DC Shoes to founding his iconic luxury sneaker brand. He shares the inside story of selling his brand to private equity and how their strategy to create an attainable luxury diffusion line was the "kiss of death", violating the rules of luxury pricing. Buscemi argues that fashion's monoculture is dead, replaced by micro-communities, and that social media has killed the discovery aspect of fashion. He details how his new members-only golf brand Redan, is built on scarcity and community, predicting that this "members-only" model is the future trend for fashion.</p><p><br></p><p>Chapters:</p><p>00:00:00 - Introduction</p><p>00:03:31 - The $1000 Sneaker</p><p>00:18:00 - From DC Shoes to Tribal Fashion Trends</p><p>00:33:17 - Selling to Private Equity</p><p>00:45:14 - Networking, Signaling, & The "Members-Only" Brand</p><p>00:59:11 - Can a Monoculture Brand Still Be Built Today?</p><p><br></p><p>Powered By:</p><p>Fulfil.io.</p><p><a href="https://bit.ly/3pAp2vu" target="_blank" rel="ugc noopener noreferrer">https://bit.ly/3pAp2vu</a></p><p>The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. </p><p><br></p><p>Northbeam.</p><p><a href="https://www.northbeam.io/" target="_blank" rel="ugc noopener noreferrer">https://www.northbeam.io/</a></p><p><br></p><p>Postscript.</p><p><a href="https://postscript.io/" target="_blank" rel="ugc noopener noreferrer">https://postscript.io/</a></p><p><br></p><p>Richpanel.</p><p><a href="https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc" target="_blank" rel="ugc noopener noreferrer">https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc</a></p><p><br></p><p>Saras.</p><p><a href="https://bit.ly/9OP-Ytdesc" target="_blank" rel="ugc noopener noreferrer">https://bit.ly/9OP-Ytdesc</a></p><p><br></p><p>Subscribe to The Marketing Operators Podcast here:</p><p><a href="https://www.youtube.com/@MarketingOperators" target="_blank" rel="ugc noopener noreferrer">https://www.youtube.com/@MarketingOperators</a></p><p><br></p><p>Subscribe to The Finance Operators here:</p><p><a href="https://www.youtube.com/@FinanceOperatorsFOPS" target="_blank" rel="ugc noopener noreferrer">https://www.youtube.com/@FinanceOperatorsFOPS</a></p><p><br></p><p>Sign up to the 9 Operators newsletter here: <a href="https://9operators.com/" target="_blank" rel="ugc noopener noreferrer">https://9operators.com/</a></p>
