<p>In this episode, the operators dive deep into the current holiday shopping landscape, analyzing Black Friday Cyber Monday strategies and the shifting behavior of consumers in a soft economy. They debate the merits of starting sales early versus waiting for the "Cyber Five," discuss the complexities of inventory management, and share insights on forecasting growth for 2025 and 2026.</p><p>The conversation also explores the difference between "sexy" trend-based growth and durable long-term success, using case studies like Nike and On Running, before concluding with a candid discussion on the role of the CEO in prioritizing company initiatives and making high-leverage decisions</p><p><br></p><p>Chapters:</p><p>00:00:00 - Introduction</p><p>00:03:34 - Holiday Discounting & Consumer Sentiment</p><p>00:18:16 - Early Sales vs. Cyber Five Strategies</p><p>00:30:00 - Forecasting & Growth Targets</p><p>00:42:38 - Durable vs. "Sexy" Growth</p><p>00:54:53 - The CEO's Role & Priorities</p><p><br></p><p>Powered By:</p><p>Fulfil.io.</p><p><a href="https://bit.ly/3pAp2vu" target="_blank" rel="noopener noreferer">https://bit.ly/3pAp2vu</a></p><p>The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. </p><p><br></p><p>Northbeam.</p><p><a href="https://www.northbeam.io/" target="_blank" rel="noopener noreferer">https://www.northbeam.io/</a></p><p><br></p><p>Richpanel.</p><p><a href="https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc" target="_blank" rel="noopener noreferer">https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc</a></p><p><br></p><p>Saras.</p><p><a href="https://bit.ly/9OP-Ytdesc" target="_blank" rel="noopener noreferer">https://bit.ly/9OP-Ytdesc</a></p><p><br></p><p>Rivo.</p><p><a href="https://www.rivo.io/operators" target="_blank" rel="noopener noreferer">https://www.rivo.io/operators</a></p><p><br></p><p>Subscribe to The Marketing Operators Podcast here: <a href="https://www.youtube.com/@MarketingOperators" target="_blank" rel="noopener noreferer">https://www.youtube.com/@MarketingOperators</a></p><p><br></p><p>Subscribe to The Finance Operators here: <a href="https://www.youtube.com/@FinanceOperatorsFOPS" target="_blank" rel="noopener noreferer">https://www.youtube.com/@FinanceOperatorsFOPS</a></p><p><br></p><p>Sign up to the 9 Operators newsletter here: <a href="https://9operators.com/" target="_blank" rel="noopener noreferer">https://9operators.com/</a></p>
