<p>The operators talk about the complexities of channel expansion, debating the strategic trade-offs between doubling down on digital ads versus pushing into physical retail. They discuss how pricing power acts as a form of marketing and why a $30 customer acquisition cost is becoming the floor for most brands. The conversation also explores the nuances of brand versus performance marketing, the hidden risks of international expansion into Europe compared to the US market, and how AI is reshaping creative production while potentially accelerating "peak screen time" and changing consumer behavior.</p><p><br></p><p>Chapters:</p><p>00:00:00 - Introduction</p><p>00:02:28 - Channel Expansion Strategy</p><p>00:22:51 - Measuring Marketing ROI</p><p>00:42:22 - Managing Complexity in Channel Expansion</p><p>00:55:02 - The $30 CAC Floor</p><p>01:09:37 - AI's Impact on Brand Authenticity</p><p><br></p><p>Powered By:</p><p><br></p><p>Fulfil.io.</p><p><a href="https://bit.ly/3pAp2vu" target="_blank" rel="noopener noreferer">https://bit.ly/3pAp2vu</a></p><p>The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. </p><p><br></p><p>Northbeam.</p><p><a href="https://www.northbeam.io/" target="_blank" rel="noopener noreferer">https://www.northbeam.io/</a></p><p><br></p><p>Richpanel.</p><p><a href="https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc" target="_blank" rel="noopener noreferer">https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc</a></p><p><br></p><p>Saras.</p><p><a href="https://bit.ly/9OP-Ytdesc" target="_blank" rel="noopener noreferer">https://bit.ly/9OP-Ytdesc</a></p><p><br></p><p>Rivo.</p><p><a href="https://www.rivo.io/operators" target="_blank" rel="noopener noreferer">https://www.rivo.io/operators</a></p><p><br></p><p>Subscribe to The Marketing Operators Podcast here:</p><p><a href="https://www.youtube.com/@MarketingOperators" target="_blank" rel="noopener noreferer">https://www.youtube.com/@MarketingOperators</a></p><p><br></p><p>Subscribe to The Finance Operators here:</p><p><a href="https://www.youtube.com/@FinanceOperatorsFOPS" target="_blank" rel="noopener noreferer">https://www.youtube.com/@FinanceOperatorsFOPS</a></p><p><br></p><p>Sign up to the 9 Operators newsletter here:</p><p><a href="https://9operators.com/" target="_blank" rel="noopener noreferer">https://9operators.com/</a></p>
