<p>Brought to you by Applovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits. </p><p><br /></p><p>https://www.9operators.com/applovin </p><p><br /></p><p>What does it take to build a ~$300M apparel brand from scratch? </p><p><br /></p><p>Matt Bertulli and Mike Beckham sit down with Ryan Bartlett, Co-Founder, and Ben Diamond, CEO of True Classic, for their first-ever joint interview. Together, they unpack how a professional poker player and a Meta executive became one of the most formidable partnerships in DTC + built a men’s and women’s wear empire on the back of white t-shirts. </p><p><br /></p><p>From the early days of consulting on Facebook ads to their obsessive focus on fit, speed, and customer value, Ryan and Ben reveal why they cut 80% of their product catalog, how tariffs forced their most profitable quarter ever, and what it really means to “seek the truth” instead of being right. </p><p><br /></p><p>Plus, they get into AI-generated creative, why big brand activations are overrated, and the surprising power of giving away $100 poker chips to Uber drivers. </p>