<p>“The difference between authentic money and inauthentic money is that it has some kind of inherent meaning to it.”  </p><p><br></p><p>Sean Frank (CEO of Ridge) and Matt Bertulli (CEO of Pela Case and Lomi) sit down with Matt Orlić — Co-Founder of Qure Skincare and founder of Ecomm Architects. Together, they trace one of the most unconventional paths in ecommerce. From losing 80% of his net worth at 25 to reverse-engineering the habits of successful founders, Orlić’s story is a masterclass in resilience and reinvention.  </p><p><br></p><p>The conversation covers how Qure scaled toward nine figures by building distinctly designed, clinically inspired products and pairing them with a sophisticated influencer strategy. They dig into the “spherical scaling system” Orlić developed for creative angles and awareness-level ad spend, why building on someone else’s land is a risk worth managing rather than avoiding, and how coaching 150 ecommerce brands gave him something money never could.  </p><p><br></p><p>Orlić also unpacks the messy realities of TikTok Shop, bootstrapping globally without access to institutional capital, and why focus — ruthless, unglamorous focus on one thing — was the single biggest unlock in his career.  </p><p><br></p><p>Connect with Matt Orlić </p><p><a href="https://youtu.be/rX-bqR3deNk?si=bZQXYRYsqvYP8uci"><u>https://youtu.be/rX-bqR3deNk?si=bZQXYRYsqvYP8uci</u></a> </p><p><a href="http://www.ecommarchitect.com/"><u>www.ecommarchitect.com</u></a></p><p>Powered By</p><p>Fulfil</p><p><a href="https://bit.ly/3pAp2vu"><u>https://bit.ly/3pAp2vu</u></a></p><p>Aftersell</p><p><a href="https://9ops.co/4i3bb5"><u>https://9ops.co/4i3bb5</u></a></p><p>Richpanel</p><p><a href="https://9ops.co/richpanel"><u>https://9ops.co/richpanel</u></a></p><p>Northbeam</p><p><a href="https://www.northbeam.io/"><u>https://www.northbeam.io/</u></a></p><p>Saras Analytics</p><p><a href="https://bit.ly/9OP-Ytdesc"><u>https://bit.ly/9OP-Ytdesc</u></a></p><p>Postscript</p><p><a href="https://9ops.co/postscript"><u>https://9ops.co/postscript</u></a></p><p>Operators Newsletter</p><p><a href="https://9operators.com/"><u>https://9operators.com/</u></a></p>