<p>“Whoever can spend the most money is going to win.” </p><p>Sean Frank (CEO, Ridge), Matt Bertulli (CEO, Pela Case &amp; Lomi), Jason Panzer (President, HexClad), and Mike Beckham (CEO, Simple Modern) audit the first half of 2026. The focus is a sound ecommerce growth strategy for Q3 and Q4. No guests, no fluff. Just what worked, what blew up, and where they’re placing their bets.  </p><p>Amazon leads the conversation, with Sean up over 100% year over year on full assortment parity and Mike beating Liquid IV on a $4 blended CAC. Wholesale gets a harder look, with Sean holding a big-three PO and an 18-month runway to shelf. The group then pulls apart margin profile as a competitive weapon, why most consumable brands are quietly heading toward a reckoning, and what it takes to set a spending floor competitors cannot match.  </p><p>Powered By</p><p>Fulfil</p><p><a href="https://9ops.co/fulfil"><u>https://9ops.co/fulfil</u></a> </p><p>Aftersell</p><p><a href="https://9ops.co/4i3bb5"><u>https://9ops.co/4i3bb5</u></a></p><p>Richpanel</p><p><a href="https://9ops.co/richpanel"><u>https://9ops.co/richpanel</u></a></p><p>Northbeam</p><p><a href="https://www.northbeam.io/"><u>https://www.northbeam.io/</u></a></p><p>Saras Analytics</p><p><a href="https://bit.ly/4a3gzVv"><u>https://bit.ly/4a3gzVv</u></a></p><p>Postscript</p><p><a href="https://9ops.co/postscript"><u>https://9ops.co/postscript</u></a></p><p>Operators Newsletter</p><p><a href="https://9operators.com/"><u>https://9operators.com/</u></a><br></p>