Text Emily! Stop trying to find just the right hook, quippy headline, or witty tagline, and start HERE first! Your Brand Messaging goes a lot deeper than just clever copy and a heaping serving of your personality; it needs to come from the inside out. In this episode, I share some of the elements of Brand Messaging so you can start gaining clarity on yours. Inside this episode on Brand Messaging: Why we fall into the Tagline Trap What actually is Brand Messaging and why does it matter? How to have more fun with your mission, vision, and values The components of brand voice Messaging pillars that are rinse and repeat for content creation ease What's a brand positioning statementAnd more! Links & Resources Mentioned👉🏻 EXTENDED SHOW NOTES with Questions & PromptsRecommended Website Designer Page (NEW) Brand Messaging Guide: Service About Me & Contact InfoI’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Email: [email protected]