Beyond the Mic: The Inner Work Behind Powerful Brands | 130: Geraldine Spurway

DEC 15, 202539 MIN
Produced By with Tommen

Beyond the Mic: The Inner Work Behind Powerful Brands | 130: Geraldine Spurway

DEC 15, 202539 MIN

Description

Geraldine is the founder of The Spur Way, a boutique agency helping leaders elevate their presence through breath, brand, and embodied strategy. Her approach blends storytelling, brand positioning and Re:Sense™ Breathwork, a method she created to help high performers reconnect with their voice and lead with clarity, energy and confidence.In this episode, Geraldine shares how breathwork became the practice that helped her overcome fear on stage, rebuild her presence and unlock a deeper sense of purpose. She also opens up about the life-altering moment that sparked her mission. From inner blocks to real visibility, this conversation reveals the deeper work behind powerful brands.Connect with Geraldine:https://www.linkedin.com/in/gespurway/https://linktr.ee/geraldinespurwayhttps://thespurway.com/Timestamps:00:00 – Cold open: how Geraldine helps leaders show up with presence01:02 – Intro and welcome01:26 – Meet Geraldine: strategist, breathwork facilitator, performer02:15 – Why energy work brings faster results than branding03:14 – Helping a TEDx speaker go from nervous to unforgettable04:27 – Her surprising path from dancer to leadership mentor05:46 – From boardrooms to stages: why confidence beats scripts07:56 – The five-word memory trick for public speaking09:06 – How visualisation preps the nervous system10:19 – The real power of pause when speaking11:00 – Her favourite speakers and what she learned from them12:53 – The time she froze on stage… and turned it into a win14:46 – Why you don’t need to master public speaking to be good at it15:53 – From depression to near-death: the turning point at age 2018:48 – When someone online sensed her story before she shared it21:00 – Why she doesn’t share everything on LinkedIn22:06 – How breathwork helped her walk again24:14 – Visualisation, healing and trusting the body27:07 – Simple breathwork to calm the nervous system29:23 – Bringing breathwork to corporate events and retreats30:35 – Trends vs. tools: why breathwork is more than hype32:00 – Facing her fear of cold with the Wim Hof method34:34 – Life outside work: dancing, Netflix, and being a mum36:01 – Her favourite books: from Holiday to Dispenza37:40 – Where to follow Geraldine and work with her38:58 – Her final message to the audience Connect with Tommen:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠FenPost: https://fenpost.com/?via=tomasNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/iQ HEALTH: https://www.iqhealth.co.uk/PRODUCED_BY_PODCASTRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.