Snigdha Trivedi is a personal brand strategist, ghostwriter, and LinkedIn creator who built a top creator ranked presence on the platform in just six months while working a full time job. With more than six years of experience in marketing, content strategy, and audience psychology, she now helps professionals turn their ideas and expertise into authentic online visibility that builds credibility, trust, and real opportunities. In this episode, Snigdha shares the story behind her decision to leave her nine to five and pursue working independently while helping others grow their personal brands on LinkedIn. You will hear practical insights on building a personal brand, attracting your first clients through credibility rather than cold outreach, and creating a loyal community through meaningful engagement and consistency.Connect with Snigdha:https://www.linkedin.com/in/snigdha-trivedi-2b5240267/https://www.instagram.com/socialsbysnigdha/Timestamps: 00:00 - Community over virality 01:11 - Introduction 01:24 - Who is Snigdha Trivedi 01:56 - Background in marketing and early career 02:25 - Moving to London and career decisions 03:05 - Why she started building her personal brand 04:31 - Building alongside a nine to five 05:17 - Why quitting without a plan is risky 05:58 - Working during university and gaining experience 06:55 - Exploring different career paths early 08:11 - Discovering personal branding 09:50 - First impressions of LinkedIn 10:20 - Starting without a clear strategy 11:11 - Using content series to get started 12:42 - Why commenting builds community 13:37 - The power of meaningful engagement 14:28 - Turning online connections into real relationships 15:28 - Does experience give you an advantage 16:00 - The 90 day no metrics experiment 17:11 - Why most people quit too early 18:20 - Finding your first clients 20:40 - Building credibility before selling 21:14 - Balancing a job and building online 23:04 - Managing time and staying consistent 23:34 - Why you should build before you need it 25:08 - Personal brand as leverage for opportunities 25:52 - How to attract your first clients 27:17 - Advice on growing on LinkedIn 28:29 - Why engagement comes from community 30:00 - Why viral content does not bring clients 31:10 - Stop chasing trends and algorithms 32:00 - Testing formats and understanding reach 32:45 - There are no shortcuts to growth 33:37 - Outlasting others on the platform 34:27 - Making content creation enjoyable 34:56 - Building systems instead of relying on motivation 36:30 - Creating a recognisable personal brand 37:46 - Why unique voice matters 38:57 - The problem with AI comments 40:29 - Life outside of work and hobbies 41:42 - Thoughts on other platforms 42:29 - Books and learning habits 44:43 - Where to find Snigdha 45:20 - Goals after going independent 46:26 - Transition from nine to five to self employment 47:28 - Final advice for creators 48:29 - Why it is not too late to start 49:28 - Closing thoughts Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.