Victoria Banaszczyk is Head of Content at Centerlock Media, a digital marketing agency that helps small and service‑based businesses grow through tailored, affordable solutions. Centerlock specializes in SEO, Google Ads, and social media advertising to help clients reach the right customers and strengthen their online presence. Victoria’s background includes corporate communications, digital marketing, social media strategy, and freelance marketing. She has recent experience in the tech sector, focusing on digital transparency and AI. Ranked Top 100 in Content Marketing and Copywriting, she shares honest insights about AI, social media, content strategy, human‑centered communication, and building an audience that lasts beyond the algorithm. In this episode, Victoria opens up about her journey from freelance marketing and corporate communications to helping build a growing family business. She talks about how content creation has changed over the years, why authenticity matters more in the AI era, and how creators can grow on LinkedIn without sounding like everyone else. The conversation also explores creativity, personal branding, and balancing work, ambition, and family life.Connect with Victoria:https://www.linkedin.com/in/victoriabanasz/https://stan.store/toastsocialhttps://centerlockmedia.com/Timestamps: 00:00 - Personal branding in the AI era 01:10 - Introduction 01:49 - Victoria’s background and career journey 04:11 - Motherhood and changing career paths 04:56 - Creativity outside social media 05:56 - Freelancing while studying and raising a child 08:18 - The evolution of social media marketing 09:32 - Discovering LinkedIn 10:45 - Building a personal brand through experimentation 12:12 - Early LinkedIn content and learning the platform 13:39 - Humor, memes and relatable content 16:21 - LinkedIn growth advice 17:49 - Overthinking content creation 18:53 - AI-generated content and authenticity 20:27 - Using AI tools effectively 21:25 - AI comments and online engagement 26:43 - Working with AI before it became mainstream 30:35 - The future of AI and work 32:52 - Favorite AI tools 33:30 - Running a family marketing business 36:58 - Finding clients through networking and referrals 39:20 - Using LinkedIn to build trust and credibility 41:50 - Hobbies, painting and life outside work 43:33 - Book recommendations 45:02 - Newsletter and where to find Victoria 46:17 - Favikon partnership and creator opportunities 47:31 - Final message on staying human online Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKRiverside: https://riverside.sjv.io/vDnDodFavikon: https://www.favikon.com?fpr=tommenRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.