Magali De Reu is a personal brand strategist and keynote speaker who helps experts and speakers stop competing on expertise and start positioning around personality. Diagnosed with autism and ADHD at 14, she grew up being told she was too intense, too direct, too different. Instead of toning it down, she built her business around it. Today, she helps speakers move from invisible to in demand by turning what makes them different into their competitive edge. In this episode, Magali shares what it really means to grow up neurodivergent and why she believes her success is because of autism and ADHD, not in spite of it. We talk about masking in professional spaces, rebuilding a business with nothing but LinkedIn, why most speakers stay invisible after great talks, and why personality is the only real differentiator in a world where expertise is becoming a commodity. This is a conversation about identity, positioning, and building authority without pretending.Connect with Magali:https://www.linkedin.com/in/magalidereu/https://www.magalidereu.com/Timestamps: 00:00 - Pattern recognition and personality first positioning 01:11 - Introduction 01:22 - What Magali does and who she helps 02:00 - Autism ADHD and her unconventional journey 03:11 - It is not despite it is because 04:06 - Turning flaws into features 05:30 - Personality first positioning explained 06:07 - Discovering her diagnosis at 14 06:35 - The real struggles of autism ADHD 08:47 - Outsourcing weaknesses and hiring a PA 09:58 - Using AI without losing critical thinking 11:00 - Personal branding as identity work 12:21 - Personality as a competitive advantage in the AI era 13:50 - The swap test and standing out 14:34 - The pigeon post and unique content 15:42 - Stop competing on expertise 16:13 - Rebuilding from scratch using LinkedIn 17:52 - Building in public and client results 18:46 - LinkedIn is a networking platform 19:23 - Fast growth from 7K to 24K followers 20:46 - Why going viral is a vanity metric 21:48 - Niching by audience vs transformation 25:27 - The biggest mistake speakers make 27:16 - Imposter syndrome and identity work 29:08 - TEDx experience and lessons 31:32 - Speaking as part of a bigger strategy 32:30 - Inspirations and anti inspiration 33:32 - How to grow on LinkedIn 35:47 - Time management and hiring support 37:28 - Sharing the messy reality 38:20 - Travel and managing overwhelm 39:25 - Favourite destinations 40:33 - True crime and psychology 41:22 - The book Bad Blood and Elizabeth Holmes 42:35 - Languages and learning German 43:10 - Where to find Magali 43:55 - Future plans and projects 44:36 - Final thoughts Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.