Sarah Rav is a former medical doctor turned Positioning & Content Strategist. Born in Malaysia and raised in Australia, she has spent over a decade building an audience of more than three million followers across Instagram, TikTok, and LinkedIn. After years in medicine and consulting, Sarah stepped away from traditional career paths to focus on helping professionals scale their business through content, positioning, and personal brand strategy.In this episode, we explore Sarah’s bold journey from medicine to content creation, the behind the scenes reality of building and rebuilding an audience, and how she recognised LinkedIn’s potential early. Sarah shares practical insights on growing a personal brand that attracts the right clients, building credibility as a professional, and creating content that feels aligned, even within a short time frame on the platform, without pretending to be someone you’re not.Connect with Sarah:https://www.linkedin.com/in/sarah-rav/https://www.instagram.com/sarahrav/Timestamps:00:00 – Writing content people actually care about01:15 – Introducing Sarah and her background02:14 – Growing up between Malaysia and Australia03:50 – Life in Melbourne04:28 – Why she chose medicine05:49 – The emotional reality of being a doctor06:39 – Interest in psychiatry and mental health08:26 – Why content did not feel like a real career09:56 – Choosing passion over a safe path11:04 – Early days of content creation13:11 – Rebranding, losing engagement, rebuilding14:57 – AI content and standing out16:31 – Why LinkedIn became the focus17:42 – Growing on LinkedIn in a short time18:32 – Adapting content across platforms20:30 – How she splits time between platforms22:07 – Creating content alongside full-time work23:51 – Finding repeatable content formats25:06 – Personal branding for professionals26:02 – Writing hooks that make people care27:52 – Why CTAs matter more than you think30:06 – Injecting personality into writing31:14 – Simple tools and content systems33:36 – How Sarah actually uses AI35:53 – Inspirations and community on LinkedIn37:37 – Music, family, and life outside content39:02 – Why she does not read many books40:30 – Big goals, legacy, and giving back42:12 – Launching a new LinkedIn offer44:09 – Where to find and follow Sarah45:06 – Final reflections and closing Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.