Hannah del Herrera is a brand strategist and founder of ALSK, where she helps creator founders transform their visibility into scalable brand ecosystems. After quitting her London 9 to 5 in 2023 with 2K LinkedIn followers, £4K in savings, and no clients, she decided to take her own dreams seriously and build in public. Since then, she has grown a 55K plus audience, evolved her freelance practice into a creative studio, and launched Rebel Design Club, a platform helping designers step into the creator founder era. Her work sits at the intersection of branding, business strategy, and the psychology of showing up. In this episode, we explore her unexpected move from London to Bangkok, a trip that began as a backpacking experiment and turned into a permanent life shift within a week of arriving. Hannah shares what pushed her to stop playing safe, how LinkedIn became the engine behind her growth, and why community, consistency, and personality matter more than chasing viral moments. It is a conversation about building two businesses, designing a life that feels aligned, and exploring how ambition and enjoyment can coexist.Connect with Hannah:https://www.linkedin.com/in/hannahdelherrera/https://www.instagram.com/hannahdelherrera/Timestamps: 00:00 - Taking your dreams seriously 01:11 - Welcome and Hannah’s introduction 02:06 - Leaving London and moving abroad 03:00 - Why she chose Bangkok 04:02 - Freelancing while travelling 05:31 - The moment that changed everything 06:48 - Travelling solo and personal growth 07:56 - Exposure to new cultures 09:09 - Starting on LinkedIn 09:53 - Quitting her 9 to 5 10:32 - Trial and error on LinkedIn 12:17 - How to grow on LinkedIn with intention 14:17 - Staying consistent for years 15:30 - Content systems and batching 17:12 - Struggling to find clients 18:35 - Why personality wins clients 20:04 - Building Rebel Design Club 21:24 - Helping creatives break into the industry 25:03 - From freelance to creative director 26:53 - Time management and systems 28:49 - Balancing content and business 30:01 - Expanding to other platforms 31:33 - Tools for design and content 32:19 - AI and the future of creativity 35:27 - Working with creator founders 36:59 - Creative inspiration and process 39:21 - Life outside of work 40:06 - Travel and Japan inspiration 41:28 - Books and learning 43:39 - Building and launching ALSC 44:55 - Where to find Hannah 46:05 - Final advice on chasing your dreams Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.