Inaara Touryani is an Email Marketing and CRM specialist who moved from Pakistan to the UK to pursue her MSc in Advanced Marketing and build her career. From loneliness and financial pressure to navigating a highly competitive job market as an international candidate, her journey was far from easy. Through persistence, self-learning, and trial and error, she found her niche in email marketing and began building a personal brand on LinkedIn by sharing her journey and what she was learning along the way. In this episode, we dive into Inaara’s journey of starting from scratch in a new country, finding her direction in marketing, and building her presence on LinkedIn. She shares how she discovered her niche, improved her job search approach, and how creating content led to meaningful connections. You’ll also hear her approach to personal branding, why authenticity matters, and how showing up consistently while figuring things out helped her grow in confidence and clarity.Connect with Inaara:https://www.linkedin.com/in/inaaratouryani123/https://www.instagram.com/inaara_touryani/https://thegrowthcorner.substack.com/Timestamps: 00:00 - Why people prefer raw content over polished wins 01:11 - Introduction and welcome 01:40 - Who is Inaara and how she found her niche 02:58 - Moving from Pakistan to the UK 03:56 - The reality of moving abroad and feeling lost 05:35 - Culture shock and adjusting to a new life 06:22 - Why moving abroad needs real planning 08:12 - Why she chose the UK and Liverpool 10:58 - Why she chose marketing as a career 12:22 - What studying marketing in the UK was really like 14:32 - The importance of networking during studies 16:33 - Why finding a job is harder than expected 19:50 - How she discovered email marketing 22:47 - Why she enjoys email marketing and keeps learning 24:19 - Growing in a niche and adapting to change 27:01 - Why learning beyond your job matters 31:12 - How she started posting on LinkedIn 33:00 - Her first post and unexpected response 35:00 - Building confidence through sharing online 41:02 - Why raw content works better on LinkedIn 43:31 - Why engagement and community matter 45:17 - Where to find and follow Inaara 47:23 - Final message on not underestimating yourself Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKRiverside: https://riverside.sjv.io/vDnDodFavikon: https://www.favikon.com?fpr=tommenRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.