Lewis Kemp is the founder of Lightbulb Media, known for his no fluff approach to marketing. He specialises in paid ads, content, and copywriting for e commerce brands, helping businesses grow through a data led approach that drives real results. He is also the co founder of the University of Creative Idiots, where he teaches practical marketing without the usual hype. In this episode, Lewis breaks down how he built his agency and attracts clients worldwide through content. He shares how to grow your brand online, especially on LinkedIn, by being genuine, creative, and consistent. No tricks. You will also learn why chasing virality can quietly hold your business back, how to use AI properly, and how to build with clarity and long term thinking.Connect with Lewis:https://www.linkedin.com/in/lewis-kemp-marketing-manchester/https://www.lightbulbmedia.co.uk/https://joinuci.com/Timestamps: 00:00 - Why chasing virality kills your business 01:11 - Introduction 01:21 - What he does and who he helps 01:57 - His journey into marketing 03:09 - Why following passion is bad advice 04:16 - Writing like a human and standing out 05:36 - Why being yourself wins in content 06:27 - Starting an agency eight years ago 08:18 - How covid changed the business 09:27 - How to get your first clients 11:04 - Why niching down matters 12:36 - First big client and why bigger brands are easier 14:53 - Why more budget means better data 16:41 - Dream clients and ideal industries 18:02 - How the market has changed 20:20 - Why you must adapt constantly 21:42 - The truth about ai in marketing 23:56 - How linkedin changed everything 24:48 - Why consistency beats virality 25:20 - How to actually grow on linkedin 28:02 - Why followers mean nothing 28:41 - The truth about fake experts and plagiarism  32:39 - How he comes up with content ideas 34:47 - What the university of creative idiots is 37:03 - Why creative thinking was punished 37:20 - Time management and discipline 38:55 - Life outside work and routine 40:12 - His dog and personal life 40:57 - Books and learning 43:20 - Future plans and new projects 44:30 - Where to find him 45:23 - Final advice and why you should not buy hope Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKRiverside: https://riverside.sjv.io/vDnDodFavikon: https://www.favikon.com?fpr=tommenRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.