After 150+ podcast episodes, I realised recording is the easy part. Clarity and good tools make the real difference. That’s why I record my podcast with Riverside. Try Riverside here: https://creators.riverside.com/TomasLoucky Mariam Gogidze is a personal branding strategist and executive coach helping C-level professionals, founders, and dealmakers build authority and category-of-one positioning online. Originally from Georgia, Mariam moved to London at a young age and built her career by combining writing, storytelling, and strategic positioning to translate offline credibility into a strong and trusted LinkedIn presence. Her work focuses on clarity, long-term thinking, and building reputation before reach. In this episode, we explore Mariam’s journey from Georgia to London and the mindset behind how she builds authority in regulated and competitive industries. We talk about growing on LinkedIn in a sustainable way, attracting the right opportunities rather than chasing clients, and discovering your niche by starting wide and refining over time. This conversation is for professionals who want to move beyond referrals, communicate their value with clarity, and play the long game of authority with intention and consistency.Connect with Mariam:https://www.linkedin.com/in/mariam-gogidze/https://www.instagram.com/linkedinac/Timestamps: 00:00 - Give value before expecting anything back 01:10 - Introduction 01:25 - Who is Mariam and what she does 02:00 - Moving from Georgia to London at 16 03:31 - Culture shock and building independence 06:34 - Expectations vs reality of London 09:00 - Early ambition and dream career 10:44 - Discovering copywriting through Lidl 11:58 - Midroll: Riverside 12:29 - Writing in a second language 14:21 - How LinkedIn first came into her life 17:07 - How long it really takes to grow 18:22 - The first client that changed everything 20:52 - The power of networking on LinkedIn 23:25 - Why LinkedIn is becoming more human 25:20 - Should you niche down or start wide 28:58 - Why financial services became the focus 31:04 - How to get your first clients 33:21 - Stop overthinking and just execute 34:37 - How to actually grow on LinkedIn 36:27 - Why you should share value freely 37:45 - Life outside work 39:47 - Book recommendation 41:02 - Future plans and diversifying the brand 42:49 - Final thoughts Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.