Jessica Turley is a content creator and social media manager helping entrepreneurs stand out through personal branding and storytelling. She started at 18, building a wedding blog that unexpectedly grew into a successful business, which she later sold before turning 30. But after the exit, she realised she had no personal brand of her own and had to rebuild everything from scratch. Today, she runs her own agency while building a life around creativity, business, and freedom. In this episode, you’ll hear how Jessica built her first business by accident, what made it work, and how those lessons apply to personal branding today. We talk about starting from zero, growing on LinkedIn, and why consistency and authenticity matter more than perfection. You’ll also get a real look at her remote lifestyle, not just the highlights but the reality behind it. It’s a relaxed, honest conversation about living your life first, then creating content from it.Connect with Jessica:https://www.linkedin.com/in/jessicaturley/https://www.instagram.com/jessica_turley_/Timestamps: 00:00 - Why you can start your personal brand today 01:11 - Introduction 01:22 - Who Jess is and what she does 01:52 - Starting in content at 18 and early career 02:30 - How the wedding blog started and grew 03:22 - Building a business before modern social media 04:10 - Moving to Mexico and selling the business 04:52 - The mistake of not building a personal brand 05:31 - Starting again from zero after the exit 06:12 - Remote work lifestyle and freedom 07:02 - Living abroad and following intuition 08:13 - Why the wedding business took off 09:00 - The power of personality and storytelling 10:12 - Why personal branding principles never change 11:36 - Why LinkedIn became the focus 13:16 - The opportunity and content gap on LinkedIn 14:28 - Why it is never too late to start 14:59 - Learning by posting and building consistency 15:59 - Everyone has something valuable to share 17:16 - Authenticity over experience 18:13 - Playing the long game with content 19:09 - Balancing travel work and content 19:44 - Staying consistent while traveling 21:12 - Living your life creates better content 22:01 - Creativity comes from real experiences 23:07 - Remote work and team flexibility 24:02 - Finding the right work environment 26:11 - How to grow on LinkedIn 27:32 - Hooks comments and engagement strategy 29:05 - Why repetition builds authority 29:40 - Using photos to build connection 30:19 - Capture your life instead of creating content 33:44 - The reality behind travel and work 35:21 - Favorite travel destinations 37:34 - Places she wants to visit next 38:57 - Why your environment shapes your mindset 40:08 - The importance of the right people 42:34 - Hobbies and creative outlets 44:55 - Books and learning habits 45:56 - Where to find Jess 46:38 - Future plans and building the agency 47:44 - Final message live your life then create content Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKRiverside: https://riverside.sjv.io/vDnDodFavikon: https://www.favikon.com?fpr=tommenRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.