Aastha Sharma is a Personal Brand Coach who helps C-suite leaders, founders, and entrepreneurs grow their presence on LinkedIn with clarity, storytelling, and purpose. With a background in journalism and over five years in personal branding and ghostwriting, she has guided 50+ leaders in transforming their profiles into platforms for influence and leadership. Her work goes beyond content, it’s about helping people show up with confidence, consistency, and alignment.

Through her coaching, Aastha helps clients uncover the voice behind their vision and turn lived experiences into authentic, high-impact content that drives visibility, trust, and business growth. In this conversation, she shares what it really takes to build a brand that feels human yet powerful, how to attract opportunities without chasing them, tell stories that connect, and lead with your own voice instead of a script.

Connect with Aastha:
https://www.linkedin.com/in/aastha-sharma8/
https://topmate.io/aastha_sharma8

Timestamps:
00:00 – Cold open: Attracting clients through pain points
00:59 – Intro and welcome
01:23 – Meet Aastha: from mass comm to personal branding coach
02:31 – From acting and journalism to LinkedIn strategy
03:52 – Helping C-suite leaders find their voice online
04:15 – Do you really need to niche down?
06:08 – Aastha’s trial-and-error journey on LinkedIn
07:37 – The moment she realized LinkedIn could be monetized
08:27 – Why personal branding is a marathon, not a sprint
10:01 – Should you post personal stories on LinkedIn?
12:21 – The boundary between personal and oversharing
13:13 – Common LinkedIn myths that hold people back
14:54 – How to attract clients without cold DMs
16:53 – The problem with bad outreach and lazy pitches
18:46 – What ghostwriting really looks like for founders
20:45 – Why your voice shouldn’t be outsourced completely
21:47 – How personal branding drives hiring and partnerships
24:51 – Sales without cold-pitching? Here’s how
26:03 – Is it too late to start on LinkedIn?
27:41 – The best platform to grow your brand in 2025
29:05 – How Aastha stays consistent (even when it’s hard)
30:53 – The batch-creation method that saves her time
31:52 – Why enjoying the process is essential
32:50 – Her “confidence swipe file” strategy for low days
33:35 – Aastha’s hobbies and favorite books
34:50 – Her take on Atomic Habits and $100M Offers
35:32 – Goals for Instagram, team, and 100k followers
36:57 – Where to find and work with Aastha
38:21 – Final advice: Be authentic, not AI-generated

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