GuestMichelle Bourbonniere, PhD — SEO strategist, researcher, and founder of Words on the Rise Freebie: Cheat Sheet to Showing Up Well in AI Answers → words on the rise.com/aiWhat we coverIs SEO dead because of AI? What’s still true, and what’s changingThe big shift: AI tools now have access to live search results (and why that matters for small businesses)How Google’s AI can personalize results based on what you’ve read vs. haven’t read (helpful… and creepy)Why AI Overviews and AI Mode are rewriting your message — and how that affects trust + conversionsThe difference between using AI for generating (emails, scripts) vs searching (recommendations, providers)Why being “a dietitian” isn’t enough: how AI personalization can reward specific audiences + specialtiesOff-page SEO is evolving: brand mentions can matter more than backlinks in AI searchReddit: how to show up without being salesy (and why etiquette + credibility matter)Michelle’s “3 R’s” framework for AI visibility:Recognition (does AI understand your brand?)Reputation (what does AI say when someone searches your name + reviews?)Results (do you appear when someone searches for a provider like you?)A practical starting point: test your visibility in an incognito windowThe “wait, WHAT?” moment: AI pulling info from your terms & conditions because it’s the clearest writingAre blog posts still worth it? When they do make sense, and when they’re not the best use of timeRecipe blogs and indexing reality: why Google may ignore “one more chocolate chip cookie recipe”Action steps mentionedOpen an incognito browser window and test prompts your ideal clients would askCheck whether AI gets your business basics right (services, specialties, location/licensure)Make your most important info clear + concise on the pages you actually want AI to citeBuild consistent brand mentions across platforms (podcasts, bios, socials, community spaces)Listen/learn moreDownload Michelle’s cheat sheet: https://wordsontherise.com/aiSubscribe to her newsletter for ongoing AI search updates (sent about every two weeks)