Indian Podcasting Revolution

As we draw the curtains on an immersive season of the Indian Podcasting Revolution, Roshni and Rohit, look back at the treasure trove of conversations that can be of immense value to both emerging and established podcasters in India. 

Step behind the mic with us as we revisit riveting dialogues from the voices that shaped this season. Here are a few episodes that find special mention in Roshni and Rohit’s heartfelt vote of thanks to every trailblazer and listener who joined us on this transformative journey through the Indian Podcasting Revolution: 

PodPros is the series where we bring insights from global podcasting experts to accelerate the rise of podcasts in India. In this episode, your host Roshni Baronia is talking to Megan Dougherty Co-founder of One Stone Creative, a podcast production agency that serves business owners from North America and Canada. 

If you host a business podcast or are planning to do one, you should look at making it an impactful marketing powerhouse. But questions arise around how to make a business podcast, what are the best practices, and what outcomes to expect from your business podcast. 

Get answers to these and many more as Roshni and Megan discuss the intricate details of curating a goal-oriented and result-driven strategic podcast for business growth. Megan shares the back story of the inception of her podcast production company and moves on to give us a deep understanding of how strategic podcasts differ from passion projects. 

From podcast formats that align with your business goals, like establishing thought leadership or connecting with peers, or building relationships - there is a strategy behind choosing the right format and you will get the code for it in this episode. We also dissect the realities of evaluating your podcast success beyond download numbers and also the high-converting CRAs that can nudge your listeners to ‘actually’ follow through!

So tune in to this power-packed episode of Indian Podcatsing Revolution and expect to walk away with a treasure trove of insights on using podcasts as a lever for business growth, authority, and networking.

About the guest: 

Megan Dougherty is the co-founder of One Stone Creative, a podcast production agency specializing in shows that support existing businesses. She and her team run PodcastingforBusiness.com and the annual Podcasting for Business Conference. In 2021 One Stone Creative developed the Business Podcast Blueprints, to help companies and executives dial into the specific ways they can leverage a podcast for their content marketing and business development goals. 

PodPros is the series where we bring insights from global podcasting experts to accelerate the rise of podcasts in India. In this episode, your host Roshni Baronia is talking to podcasting aficionado Joe Casabona, as he guides emerging and established podcasters with podcast workflows and automation that can save them as much as 12 hours from podcasting.

The overwhelm and time investment that comes with podcasting is one of the prime reasons podcasters experience pod fade or inconsistency with the frequency of their show. In this episode, we address this issue head-on with the underlying mindset and the strategies that can bring about a shift. As someone who hosts 3 podcasts, Joe also shared a personal story that we are sure many will find relatable.

Podcasting is an art, but behind that art is a science of efficiency and tech of workflows that Joe and Roshni unpack for our audience. From the right tools to effective delegation strategies, from gaining clarity on what to outsource to the art of letting go, you will find all the deets that can help you reclaim your time and focus on what matters most in your podcast. 

With Joe's wisdom as a backdrop, this conversation serves as a beacon for those ready to elevate their podcasting game and committed to making waves in the content realm.

About the Guest: 

Joe Casabona is podcast systems coach who helps busy solopreneurs take back their time. Some even say he perfectly blend content creation and technology like it’s the best cup of coffee you’ve ever had (he says that).

Joe's strategies come from his many years of experience: over 10 years creating podcasts, more than 15 years teaching, and over 20 years as a web developer.

PodPeeps is the series where we capture the podcasting journeys of successful Indian podcasters. In this episode, the host Rohit Kokane embarks into the vibrant world of Indian football and podcasting with guest, Siju, a trailblazer in sports podcasting. 

Listen in as Siju takes us from her early days as a journalist to the inception of her pioneering podcast, 'Humans of Indian Football.' Her transition from a Premier League enthusiast to a passionate advocate for local football narratives is not only inspiring but also a testament to the power of following one's dreams. Siju's experiences offer a fascinating glimpse into the emergence of podcasting in India and the dedicated community that supports it.

She gives a mesmerizing narration of how the 'Totally Indian Football Show’ was created when a group of journalist friends, united by their love for the game, came together to create a platform that has thrived even amidst the challenges posed by the pandemic. Siju shares her gratitude for mentorship, her approach to guest selection, and the art of striking a balance between scripted interviews and genuine, spontaneous dialogue. The anecdotes from episodes with sports figures underline the importance of preparation, adaptability, and the power of storytelling in engaging audiences.

Wrapping up this episode, Rohit and Siju delve into the influence of podcast on the Indian football scene, celebrating the diverse voices that have contributed to its 99-episode milestone. They also discuss the critical role of fan engagement, the value of in-studio interactions, and the collective aspiration to serve as a bridge within the football community.

There are loads of lessons you can pick on how you can create a niche podcast and sports podcatsing. So listen in…

About the Guest: 

Siju Susan Mathew is a Podcaster who loves conversations & sharing stories from the world of football! 

PodPros is the series where we bring insights from global podcasting experts to accelerate the rise of podcasts in India. In this episode filled with podcast growth strategies and tactics, the host Roshni Baronia is in conversation with Arielle Nissenblatt, a known name in the podcasting world.

Arielle is at the helm of experimenting with podcast growth strategies from live events to newsletters to community building. So in this episode, she is dropping the deets on what works and what doesn’t when it comes to podcast growth strategies for independent podcasters who are always tight with budget and bandwidth. 

As Roshni prods into specific audience engagement hacks, Arielle walks us through her path into the podcasting realm, dishing out pearls of wisdom for growing your podcast organically. They talk promo swaps, creative collaborations, and squeezing every ounce of value out of free features provided by podcast platforms. 

Arielle doesn't hold back on the dos and don'ts, from cautious spending on social media ads to wise investments that ensure your podcast stands out in a crowded market but also deep dives into the nuances of creating a podcast newsletter and breaks some myths about building of a podcast community.  

Say goodbye to ineffective podcast promotion within creator echo chambers, and join Roshni and Arielle in this conversation to elevate your podcasting game to resonate with a broader audience. 

About the guest : 

Arielle Nissenblatt is all about audio all the time. She's the community marketing manager at Descript, the founder of EarBuds Podcast Collective, the host of two podcasts about the podcast industry (Trailer Park: The Podcast Trailer Podcast and Feedback with EarBuds), one of the founders of the Podcast Taxonomy, a board member of The Podcast Academy, and a marketing consultant at Tink Media. She is constantly listening to podcasts and is on a mission to help you find your next favorite show.