<p>In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Patric Stox, our panel of experts delve deep into the world of SEO analytics, sharing valuable insights on the challenges and solutions surrounding Google Analytics 4 (GA4) and the future of data-driven decision-making. If you’re keen to learn more about using data to get the best results from your digital marketing campaigns, this episode is for you.</p><br><p><strong>In this episode:</strong></p><p>11:41 GA4’s improved UI and data collection framework - why it’s better for event-based tracking.</p><p>25:00 How analytics data should influence strategy.</p><p>40:34 Why it’s important to differentiate objectives for user personas and tie metrics to strategy. Client understanding is key.</p><p>41:29 KPI’s evolve over time – why you need to distinguish between channel and business metrics.</p><p>53:13 AI is improving rapidly, doubling in capability every year – what this means for how we work in the future.</p><p><strong>&nbsp;</strong></p><p><strong>Resources mentioned:</strong></p><p><a href="https://developers.google.com/analytics/devguides/collection/ga4" rel="noopener noreferrer" target="_blank">https://developers.google.com/analytics/devguides/collection/ga4</a></p><p><a href="https://www.heap.io/" rel="noopener noreferrer" target="_blank">https://www.heap.io/</a></p><p><strong>&nbsp;</strong></p><p><strong>More about our panellists:</strong></p><p><strong>&nbsp;</strong></p><p>Patrick Stox – <a href="https://www.linkedin.com/in/patrickstox/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/patrickstox/</a></p><p>Product Advisor, Technical SEO, &amp; Brand Ambassador at Ahrefs. Patrick is an organizer for the Raleigh SEO Meetup and helped define the role of Search Marketing Strategist for the US Department of Labor.</p><p>&nbsp;</p><p>Anna Rowlinson – <a href="https://www.linkedin.com/in/anna-rowlinson/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/anna-rowlinson/</a></p><p>Anna is a Senior Digital Marketing Manager with a background in data-driven marketing in the consumer market and extensive knowledge in leveraging a consumer data platform for optimising marketing activities. </p><br><p>Gareth Beck – <a href="https://www.linkedin.com/in/garethb/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/garethb/</a></p><p>Gareth is a digital marketeer with 20yrs experience optimising and analysing websites. He works with charities to understand the effectiveness of their digital marketing strategies.</p><br><p>Natasha Burtenshaw-deVries - <a href="https://www.linkedin.com/in/natashaburtenshawdevries/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/natashaburtenshawdevries/</a></p><p>Natasha is the Associate Director of Organic Growth at Flywheel Digital, overseeing holistic SEO strategies for digital-first brands across North America. </p><p>&nbsp;</p><p>To find out more about us and the show visit <a href="https://internetmarketingpodcast.org" rel="noopener noreferrer" target="_blank">https://internetmarketingpodcast.org</a></p><p>Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.</p><p>&nbsp;</p><p>Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email&nbsp;<a href="mailto:kelvin@brightonseo.com" rel="noopener noreferrer" target="_blank">kelvin@brightonseo.com</a> or…</p><p><a href="https://www.linkedin.com/in/kelvinnewman/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/kelvinnewman/</a></p><p><a href="https://twitter.com/kelvinnewman" rel="noopener noreferrer" target="_blank">https://twitter.com/kelvinnewman</a></p><p>&nbsp;</p><p>Hosted on Acast. See acast.com/privacy for more information.</p><p><br></p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

The Internet Marketing Podcast

Rough Agenda

#727 Analytics with Patrick Stox, Anna Rowlinson, Gareth Beck and Natasha Burtenshaw-deVries

JUL 16, 202460 MIN
The Internet Marketing Podcast

#727 Analytics with Patrick Stox, Anna Rowlinson, Gareth Beck and Natasha Burtenshaw-deVries

JUL 16, 202460 MIN

Description

<p>In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Patric Stox, our panel of experts delve deep into the world of SEO analytics, sharing valuable insights on the challenges and solutions surrounding Google Analytics 4 (GA4) and the future of data-driven decision-making. If you’re keen to learn more about using data to get the best results from your digital marketing campaigns, this episode is for you.</p><br><p><strong>In this episode:</strong></p><p>11:41 GA4’s improved UI and data collection framework - why it’s better for event-based tracking.</p><p>25:00 How analytics data should influence strategy.</p><p>40:34 Why it’s important to differentiate objectives for user personas and tie metrics to strategy. Client understanding is key.</p><p>41:29 KPI’s evolve over time – why you need to distinguish between channel and business metrics.</p><p>53:13 AI is improving rapidly, doubling in capability every year – what this means for how we work in the future.</p><p><strong>&nbsp;</strong></p><p><strong>Resources mentioned:</strong></p><p><a href="https://developers.google.com/analytics/devguides/collection/ga4" rel="noopener noreferrer" target="_blank">https://developers.google.com/analytics/devguides/collection/ga4</a></p><p><a href="https://www.heap.io/" rel="noopener noreferrer" target="_blank">https://www.heap.io/</a></p><p><strong>&nbsp;</strong></p><p><strong>More about our panellists:</strong></p><p><strong>&nbsp;</strong></p><p>Patrick Stox – <a href="https://www.linkedin.com/in/patrickstox/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/patrickstox/</a></p><p>Product Advisor, Technical SEO, &amp; Brand Ambassador at Ahrefs. Patrick is an organizer for the Raleigh SEO Meetup and helped define the role of Search Marketing Strategist for the US Department of Labor.</p><p>&nbsp;</p><p>Anna Rowlinson – <a href="https://www.linkedin.com/in/anna-rowlinson/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/anna-rowlinson/</a></p><p>Anna is a Senior Digital Marketing Manager with a background in data-driven marketing in the consumer market and extensive knowledge in leveraging a consumer data platform for optimising marketing activities. </p><br><p>Gareth Beck – <a href="https://www.linkedin.com/in/garethb/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/garethb/</a></p><p>Gareth is a digital marketeer with 20yrs experience optimising and analysing websites. He works with charities to understand the effectiveness of their digital marketing strategies.</p><br><p>Natasha Burtenshaw-deVries - <a href="https://www.linkedin.com/in/natashaburtenshawdevries/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/natashaburtenshawdevries/</a></p><p>Natasha is the Associate Director of Organic Growth at Flywheel Digital, overseeing holistic SEO strategies for digital-first brands across North America. </p><p>&nbsp;</p><p>To find out more about us and the show visit <a href="https://internetmarketingpodcast.org" rel="noopener noreferrer" target="_blank">https://internetmarketingpodcast.org</a></p><p>Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.</p><p>&nbsp;</p><p>Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email&nbsp;<a href="mailto:[email protected]" rel="noopener noreferrer" target="_blank">[email protected]</a> or…</p><p><a href="https://www.linkedin.com/in/kelvinnewman/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/kelvinnewman/</a></p><p><a href="https://twitter.com/kelvinnewman" rel="noopener noreferrer" target="_blank">https://twitter.com/kelvinnewman</a></p><p>&nbsp;</p><p>Hosted on Acast. See acast.com/privacy for more information.</p><p><br></p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>