<p>In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Claire Carlile, this panel session takes questions from the live audience, answering their queries on real-life website and SEO issues. Join us for a deep-dive into technical and on-page SEO with relatable information, tools and techniques for marketing professionals and business owners alike.</p><br><p><strong>In this episode:</strong></p><p>07:24 Why optimizing text-heavy landing pages and using content to build awareness is an effective long-term organic approach.</p><p>18:54 Why having language variants can be problematic for SEO, leading to potential issues with canonicalization – what you can do instead.</p><p>31:08 Exploring potential content cross-pollination and the associated risks.</p><p>49:12 When it’s time to get a new website</p><p>53:02 Why proper link management is crucial for SEO success. Spammed links rarely effective.</p><p><strong>&nbsp;</strong></p><p><strong>Resources mentioned:</strong></p><p><a href="https://www.screamingfrog.co.uk/seo-spider/" rel="noopener noreferrer" target="_blank">https://www.screamingfrog.co.uk/seo-spider/</a></p><p><a href="https://www.semrush.com/" rel="noopener noreferrer" target="_blank">https://www.semrush.com/</a></p><p><a href="https://www.searchpilot.com/" rel="noopener noreferrer" target="_blank">https://www.searchpilot.com/</a></p><p><strong>&nbsp;</strong></p><p><strong>More about our panellists:</strong></p><p><strong>&nbsp;</strong></p><p>Claire Carlile – <a href="https://www.linkedin.com/in/clairecarlile" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/clairecarlile</a></p><p>Claire is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity.</p><p>&nbsp;</p><p>Tom Capper – <a href="https://www.linkedin.com/in/sarah-sal-454a1460/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/sarah-sal-454a1460/</a></p><p>Sarah is a Facebook Ads Specialist with clients such as Hootsuite &amp; AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels and Strategyzer. </p><br><p>Sally Raymer – <a href="Linkedin.com/in/sally-r-seo" rel="noopener noreferrer" target="_blank">Linkedin.com/in/sally-r-seo</a></p><p>Sally is an SEO and Founder with almost a decade of experience, spanning everything from technical SEO to localisation, internationalization, and more.</p><br><p>Dave Cousin - <a href="https://www.linkedin.com/in/davecousin/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/davecousin/</a></p><p>Dave has been with Oban International since 2021 as Head of Organic. With 20 years’ of experience, he is an expert in International SEO and has previously worked with some of the world’s biggest, most global brands.</p><p>&nbsp;</p><p>To find out more about us and the show visit <a href="https://internetmarketingpodcast.org" rel="noopener noreferrer" target="_blank">https://internetmarketingpodcast.org</a></p><p>Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.</p><p>&nbsp;</p><p>Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email&nbsp;<a href="mailto:kelvin@brightonseo.com" rel="noopener noreferrer" target="_blank">kelvin@brightonseo.com</a> or…</p><p><a href="https://www.linkedin.com/in/kelvinnewman/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/kelvinnewman/</a></p><p><a href="https://twitter.com/kelvinnewman" rel="noopener noreferrer" target="_blank">https://twitter.com/kelvinnewman</a></p><p>&nbsp;</p><p>Hosted on Acast. See acast.com/privacy for more information.</p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

The Internet Marketing Podcast

Rough Agenda

#728 SEO Site Clinic with Claire Carlile, Tom Capper, Sally Raymer and Dave Cousin

JUL 23, 202462 MIN
The Internet Marketing Podcast

#728 SEO Site Clinic with Claire Carlile, Tom Capper, Sally Raymer and Dave Cousin

JUL 23, 202462 MIN

Description

<p>In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Claire Carlile, this panel session takes questions from the live audience, answering their queries on real-life website and SEO issues. Join us for a deep-dive into technical and on-page SEO with relatable information, tools and techniques for marketing professionals and business owners alike.</p><br><p><strong>In this episode:</strong></p><p>07:24 Why optimizing text-heavy landing pages and using content to build awareness is an effective long-term organic approach.</p><p>18:54 Why having language variants can be problematic for SEO, leading to potential issues with canonicalization – what you can do instead.</p><p>31:08 Exploring potential content cross-pollination and the associated risks.</p><p>49:12 When it’s time to get a new website</p><p>53:02 Why proper link management is crucial for SEO success. Spammed links rarely effective.</p><p><strong>&nbsp;</strong></p><p><strong>Resources mentioned:</strong></p><p><a href="https://www.screamingfrog.co.uk/seo-spider/" rel="noopener noreferrer" target="_blank">https://www.screamingfrog.co.uk/seo-spider/</a></p><p><a href="https://www.semrush.com/" rel="noopener noreferrer" target="_blank">https://www.semrush.com/</a></p><p><a href="https://www.searchpilot.com/" rel="noopener noreferrer" target="_blank">https://www.searchpilot.com/</a></p><p><strong>&nbsp;</strong></p><p><strong>More about our panellists:</strong></p><p><strong>&nbsp;</strong></p><p>Claire Carlile – <a href="https://www.linkedin.com/in/clairecarlile" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/clairecarlile</a></p><p>Claire is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity.</p><p>&nbsp;</p><p>Tom Capper – <a href="https://www.linkedin.com/in/sarah-sal-454a1460/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/sarah-sal-454a1460/</a></p><p>Sarah is a Facebook Ads Specialist with clients such as Hootsuite &amp; AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels and Strategyzer. </p><br><p>Sally Raymer – <a href="Linkedin.com/in/sally-r-seo" rel="noopener noreferrer" target="_blank">Linkedin.com/in/sally-r-seo</a></p><p>Sally is an SEO and Founder with almost a decade of experience, spanning everything from technical SEO to localisation, internationalization, and more.</p><br><p>Dave Cousin - <a href="https://www.linkedin.com/in/davecousin/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/davecousin/</a></p><p>Dave has been with Oban International since 2021 as Head of Organic. With 20 years’ of experience, he is an expert in International SEO and has previously worked with some of the world’s biggest, most global brands.</p><p>&nbsp;</p><p>To find out more about us and the show visit <a href="https://internetmarketingpodcast.org" rel="noopener noreferrer" target="_blank">https://internetmarketingpodcast.org</a></p><p>Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.</p><p>&nbsp;</p><p>Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email&nbsp;<a href="mailto:[email protected]" rel="noopener noreferrer" target="_blank">[email protected]</a> or…</p><p><a href="https://www.linkedin.com/in/kelvinnewman/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/kelvinnewman/</a></p><p><a href="https://twitter.com/kelvinnewman" rel="noopener noreferrer" target="_blank">https://twitter.com/kelvinnewman</a></p><p>&nbsp;</p><p>Hosted on Acast. See acast.com/privacy for more information.</p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>