<p>In this final episode of the series, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Simon Lesser, the panel share advice on improving website speed and performance; considerations for choosing SEO and tech SEO tools, and the significance of log file analysis in understanding Google crawling behaviour and website performance. Join us as we demystify technical SEO and gain expert perspectives on optimising websites for success.</p><br><p><strong>In this episode:</strong></p><br><p>10:06 Why log file analysis is essential for the SEO process.</p><p>&nbsp;</p><p>17:50 Google Search Console crawl stats - reporting limitations and the alternatives.</p><p>&nbsp;</p><p>27:46 Why understanding how the web works will deliver better results as an SEO</p><p>&nbsp;</p><p>33:48 Quick content wins – how to quickly assess and optimise content for better impact.</p><p>&nbsp;</p><p>47:40 How to optimise file loading for faster page speed.</p><p>&nbsp;</p><p>53:55 SEO tools – advice on how to choose and get the best value for your money.</p><p>&nbsp;</p><p>&nbsp;</p><p><strong>More about our panellists:</strong></p><p><strong>&nbsp;</strong></p><p>Simon Lesser – <a href="https://www.linkedin.com/in/simonlesser/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/simonlesser/</a></p><p>Simon is the cofounder and CEO of Dragon Metrics. He loves building software that helps customers get the SEO data they need to make smart decisions.</p><p>&nbsp;</p><p>Paulo Andraus – <a href="https://www.linkedin.com/in/pandraus" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/pandraus</a></p><p>Paulo is a brazilian SEO living in Munich and he leads a team of technical SEOs to increase Stylight's millions of pages' visibility on Google.</p><p>&nbsp;</p><p>David Gossage – <a href="https://www.linkedin.com/in/david-gossage-54103240/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/david-gossage-54103240/</a></p><p>David is an SEO manager with over 10 years’ industry experience and a passion for eCommerce websites. He is adept at both the creation and implementation of strategies for brands with ambitious targets and a desire for a high return on investment.</p><p>&nbsp;</p><p>Beth Woodcock – <a href="https://www.linkedin.com/in/bethanywoodcock/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/bethanywoodcock/</a></p><p>Beth is a Northern lass that has been working purely in Technical SEO for over two years.</p><p>&nbsp;</p><p>&nbsp;</p><p>To find out more about us and the show visit <a href="https://internetmarketingpodcast.org" rel="noopener noreferrer" target="_blank">https://internetmarketingpodcast.org</a></p><p>&nbsp;</p><p>Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.</p><p>&nbsp;</p><p>Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email&nbsp;<a href="mailto:kelvin@brightonseo.com" rel="noopener noreferrer" target="_blank">kelvin@brightonseo.com</a> or…</p><p><a href="https://www.linkedin.com/in/kelvinnewman/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/kelvinnewman/</a></p><p><a href="https://twitter.com/kelvinnewman" rel="noopener noreferrer" target="_blank">https://twitter.com/kelvinnewman</a></p><p>&nbsp;</p><p>Hosted on Acast. See acast.com/privacy for more information.</p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

The Internet Marketing Podcast

Rough Agenda

#731 Tech SEO with Simon Lesser, Paulo Andraus, David Gossage and Beth Woodcock

AUG 14, 202462 MIN
The Internet Marketing Podcast

#731 Tech SEO with Simon Lesser, Paulo Andraus, David Gossage and Beth Woodcock

AUG 14, 202462 MIN

Description

<p>In this final episode of the series, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Simon Lesser, the panel share advice on improving website speed and performance; considerations for choosing SEO and tech SEO tools, and the significance of log file analysis in understanding Google crawling behaviour and website performance. Join us as we demystify technical SEO and gain expert perspectives on optimising websites for success.</p><br><p><strong>In this episode:</strong></p><br><p>10:06 Why log file analysis is essential for the SEO process.</p><p>&nbsp;</p><p>17:50 Google Search Console crawl stats - reporting limitations and the alternatives.</p><p>&nbsp;</p><p>27:46 Why understanding how the web works will deliver better results as an SEO</p><p>&nbsp;</p><p>33:48 Quick content wins – how to quickly assess and optimise content for better impact.</p><p>&nbsp;</p><p>47:40 How to optimise file loading for faster page speed.</p><p>&nbsp;</p><p>53:55 SEO tools – advice on how to choose and get the best value for your money.</p><p>&nbsp;</p><p>&nbsp;</p><p><strong>More about our panellists:</strong></p><p><strong>&nbsp;</strong></p><p>Simon Lesser – <a href="https://www.linkedin.com/in/simonlesser/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/simonlesser/</a></p><p>Simon is the cofounder and CEO of Dragon Metrics. He loves building software that helps customers get the SEO data they need to make smart decisions.</p><p>&nbsp;</p><p>Paulo Andraus – <a href="https://www.linkedin.com/in/pandraus" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/pandraus</a></p><p>Paulo is a brazilian SEO living in Munich and he leads a team of technical SEOs to increase Stylight's millions of pages' visibility on Google.</p><p>&nbsp;</p><p>David Gossage – <a href="https://www.linkedin.com/in/david-gossage-54103240/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/david-gossage-54103240/</a></p><p>David is an SEO manager with over 10 years’ industry experience and a passion for eCommerce websites. He is adept at both the creation and implementation of strategies for brands with ambitious targets and a desire for a high return on investment.</p><p>&nbsp;</p><p>Beth Woodcock – <a href="https://www.linkedin.com/in/bethanywoodcock/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/bethanywoodcock/</a></p><p>Beth is a Northern lass that has been working purely in Technical SEO for over two years.</p><p>&nbsp;</p><p>&nbsp;</p><p>To find out more about us and the show visit <a href="https://internetmarketingpodcast.org" rel="noopener noreferrer" target="_blank">https://internetmarketingpodcast.org</a></p><p>&nbsp;</p><p>Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.</p><p>&nbsp;</p><p>Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email&nbsp;<a href="mailto:[email protected]" rel="noopener noreferrer" target="_blank">[email protected]</a> or…</p><p><a href="https://www.linkedin.com/in/kelvinnewman/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/kelvinnewman/</a></p><p><a href="https://twitter.com/kelvinnewman" rel="noopener noreferrer" target="_blank">https://twitter.com/kelvinnewman</a></p><p>&nbsp;</p><p>Hosted on Acast. See acast.com/privacy for more information.</p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>