Retail exhaustion is not always about being busy. Sometimes it is the feeling of doing a hundred things in a day and realizing none of the real problems got solved. The same fires will be waiting tomorrow, and the store keeps depending on you to be the hero. In Episode 3 of our E-Myth book club series, Patrick Keiser translates one of Michael Gerber’s most practical ideas from The E-Myth Revisited into Main Street reality: the weekly owner meeting. Not a long retreat. Not a big planning session. Just a small, repeatable block of time where you stop being the Technician for a minute and let the Manager and Entrepreneur do their job. This episode explains why “working on the business” never happens by accident in retail and how a simple weekly rhythm can turn repeat frustrations into repeatable systems. The goal is not perfection. The goal is progress that compounds. You will leave with a few simple “try this” steps to schedule your first owner meeting, pick one repeating pain point, create one micro-system (checklist, standard, script, or rule), and give it a trigger so it actually gets used.