In this episode, Lavina Suthenthiran speaks with Tarek Müller, co-founder and CEO of About You and SCAYLE, about how AI is reshaping every stage of commerce. From the shift in product discovery away from traditional search toward AI assistants, to the potential for in-conversation purchasing, they explore what this means for brands, platforms, and margins. The conversation also covers how retailers can adapt their content and data strategies for AI visibility, the evolving roles of ecosystems like Amazon and Google, and why brand websites still matter in an AI-driven world. Finally, they discuss how AI is transforming retail operations and what it means for the future of work. 🤝 By RetailWire, the retail industry’s premier news and discussion platform, delivering daily insights, expert analysis, and real-world perspectives from top retail leaders through its BrainTrust community.To stay ahead of the latest trends shaping retail, visit RetailWire and join a global network of retail decision-makers: https://retailwire.com/👉 For partnerships, interviews, and media opportunities, talk to [email protected]/company/retailwire/    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.