The Story Begins: Building Old Lore Whiskey from the Ground Up
What does it really take to launch a whiskey company from scratch?In this episode, Sam and Albert, founders of Old Lore Whiskey Company, pull back the curtain on what it has been like building a non-distilling producer from the ground up.We discuss the journey behind the inaugural release, The Preamble, and share details about the upcoming second release, Author’s Delight. Along the way, they talk candidly about sourcing barrels, selecting whiskey, developing a brand, and the many challenges and surprises that come with starting a whiskey company.This episode offers an honest look at the ups and downs of turning an idea into a bottle on the shelf, along with our where Old Lore is headed next.The story is still being written.