When it comes to the success of your podcast, one key element is understanding your podcast analytics. If you’re just starting with your podcast or if you’ve been in the space for some time, it’s important to have a deep understanding of your analytics and finesse your ability to track metrics. Otherwise, it’s hard to keep improving your show, reach a larger audience, and drive more revenue. 

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Before we outline what to look for when tracking your Apple Podcast Analytics, we first want to define: what exactly is podcast analytics? 

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Podcast analytics is essentially a collection of data related to your podcast. For example, downloads, unique listeners, consumption rates, geographic data, etc. Once you have your podcast data, you can move on to analysis and reporting which involves the process of making decisions based on meaningful patterns within your data.