<p>Software implementations are often celebrated for their features, but the underlying data is what truly powers the system. In this episode of It&#39;s The End of The Week, Simon Dubuc and Jeff Hamilton discuss why data ownership is the ultimate make-or-break factor for digital transformation. They also break down LIDD’s approach to Digital Transformation Roadmaps—a strategic pre-project phase that helps businesses align their technology ecosystem, budget, and timeline before committing to a specific vendor.00:00 Why data ownership is the missing piece of implementation 03:45 The risk of new features becoming obsolete at go-live 07:05 Balancing ambition with reality: The Seven Levels of WIP trap 12:28 When to use a Digital Transformation Roadmap vs. starting an implementation17:15 Identifying the right size byte for a deployment21:10 Key deliverables: Architecture, requirements, and budget timelines</p>