The Head of the Charles Regatta is one of Boston's most iconic weekends and when Tori Stevens stepped into the role of executive director last summer she was excited to continue the strong tradition. Tori has more than 2 decades worth of global leadership experience in sports, media and technology. Most recently, Tori was the CEO of SUP3R, known for creating music festivals like the Bonaroo Music & Arts Festival. She is excited about her new role, especially growing the fan experience, partnerships and access to HOCR and the sport in general. Today we dive in to: What it's been like to step into the role of executive director of the world's largest 3-day rowing event How special the rowing community is, on and off the water 2025 additions to HOCR to enhance the spectator experience and reunion feel of the weekend Why expanding partnerships and sponsorships is so important for growth How HOCR has prioritized adding to teh sport through intentional efforts in communities that historically haven't had as much access to the sport Storytelling -- why the stories of the athletes, from novices to Olympians, is so valuable Tori's rowing journeyFor more information on the Head of the Charles Regatta: hocr.org Stay up to date on social: @hocr1965  Follow along with Hannah on social: @_hannah.donnellyTo watch the episodes: NBC Sports Boston YouTube Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.