Worth Your Salt
Worth Your Salt

Worth Your Salt

Salt Marketing

Overview
Episodes

Details

The health and wellness space is expanding rapidly, and keeping up can be a challenge. Join Salt Marketing every week for the latest holistic and sustainable marketing strategies that will help your business grow. Worth Your Salt is designed to provide insight into what’s working now for wellness providers, including candid interviews with industry experts, practitioners, speakers and more! Whether you’ve been providing services for decades or you’re just getting started, Worth Your Salt delivers exactly what you need to know now.

Recent Episodes

The Marketing System Every Med Spa Needs to Get Found and Get Booked
APR 9, 2026
The Marketing System Every Med Spa Needs to Get Found and Get Booked
<h1>The Marketing System Every Med Spa Needs to Get Found and Get Booked</h1> <p>Most wellness practices and med spas don’t struggle because they lack talent, passion, or even leads—they struggle because their marketing isn’t systematized. In this episode, <em>Worth Your Salt</em> host Jennifer Orechwa breaks down why so many wellness business owners hit a frustrating growth ceiling and what it actually takes to move beyond it. Instead of chasing more content, more posts, or more tactics, she reveals the real issue: disconnected marketing efforts that fail to consistently attract, convert, and retain clients.</p> <p>Jennifer introduces the strategies in her book, <em>Get Found Get Booked</em>, including a smarter, more sustainable approach to building a marketing system that works as a cohesive machine. From improving response time to leads, to reframing marketing as a form of service, and implementing automation that supports (not replaces) the human touch, this episode walks you through the exact shifts needed to create predictable growth for your med spa. So if you’re ready to stop guessing and start building a business that books consistently, this is your playbook.</p> <h2 data-slate-type="heading-two">🎧 You&#8217;ll Learn:</h2> <ul> <li data-slate-type="list-item">Why most wellness practices hit a growth ceiling—and how to break through it</li> <li data-slate-type="list-item">The difference between marketing tactics vs. a true marketing system</li> <li data-slate-type="list-item">Why speed-to-lead is the fastest way to increase bookings (and where most practices lose leads)</li> <li data-slate-type="list-item">How to reframe marketing as service—not sales—and why that changes everything</li> <li data-slate-type="list-item">The 3 key shifts that turn inconsistent marketing into a scalable “marketing machine”</li> <li data-slate-type="list-item">How automation can improve follow-up, reduce missed opportunities, and increase conversions</li> <li data-slate-type="list-item">What it really means to build a system that attracts, converts, and retains ideal clients consistently</li> </ul> <h3><strong>Resources:</strong></h3> <ul> <li><a href="https://getfoundgetbooked.com/free-chapter/" target="_blank" style="outline: none;" rel="noopener noreferrer">Read Chapter One of Get Found Get Booked for free</a></li> <li><a href="https://www.leadresponsemanagement.org/lrm_study/" target="_blank" style="outline: none;" rel="noopener noreferrer">Lead Response Article From InsideSales and MIT</a><a href="https://www.medicalspashow.com/" target="_blank" style="outline: none;" rel="noopener noreferrer"></a></li> </ul> <p><span><a href="https://www.amazon.com/Get-Found-Booked-No-Nonsense-Marketing-ebook/dp/B0GTFCN4Z2" target="_blank" data-tcb-href="https://www.amazon.com/Get-Found-Booked-No-Nonsense-Marketing-ebook/dp/B0GTFCN4Z2" rel="noopener noreferrer"><img decoding="async" alt="Get Found Get Booked Banner" data-id="9764" width="788" data-init-width="1200" height="197" data-init-height="300" title="GFGB Banner" loading="lazy" src="https://saltmarketing.co/wp-content/uploads/2026/03/GFGB-Banner.png" data-width="788" data-height="197" style="aspect-ratio: auto 1200 / 300;" data-link-wrap="true"></a></span><span style=""><img loading="lazy" decoding="async" alt="" data-id="388" width="697" data-init-width="1359" height="34" data-init-height="66" title="Band of Colors" src="https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors.png" data-src="https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors.png" data-width="697" data-height="34" style="aspect-ratio: auto 1359 / 66;" mt-d="-25.015680000000003" ml-d="0" data-srcset="https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors.png 1359w, https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors-300x15.png 300w, https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors-1024x50.png 1024w, https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors-768x37.png 768w" data-sizes="auto, (max-width: 697px) 100vw, 697px" data-ll-status="loaded"></span></p>
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15 MIN
Marketing Systems That Drive Sustainable Med Spa Growth
MAR 26, 2026
Marketing Systems That Drive Sustainable Med Spa Growth
<h2>How JAG Medical Spa Scaled to 3 Locations: Marketing Systems That Drive Sustainable Med Spa Growth</h2> <p>What does sustainable medical spa growth actually look like — beyond flashy treatments and trendy marketing tactics? In this episode of Worth Your Salt, Jennifer Orechwa sits down with Jared and Ashton Guichard of JAG Medical Spa to unpack how they scaled from one location to three without burning out, chasing fads, or sacrificing patient trust. After hitting a plateau in 2023, they made intentional shifts in their marketing systems, brand positioning, operational structure, and team development that completely changed their growth trajectory.</p> <p>Instead of jumping on every new treatment trend, JAG doubled down on evidence-based care, cohesive branding, streamlined automation, and a strong internal culture. The result? Increased website traffic, higher engagement, stronger word-of-mouth referrals, and sustainable expansion across three thriving locations. This episode is a masterclass in how clarity, systems, and long-term thinking drive real medical spa growth.</p> <h2 data-slate-type="heading-two">🎧 You&#8217;ll Learn:</h2> <li data-slate-type="list-item">How to move past a medical spa growth plateau without relying on trendy treatments or desperation marketing</li> <li data-slate-type="list-item">Why brand clarity and cohesive messaging increase bookings and build long-term trust</li> <li data-slate-type="list-item">The operational and automation systems that allow you to scale without burning out your team</li> <li data-slate-type="list-item">How to build a high-performing, aligned team culture that supports multi-location expansion</li> <p><strong>Resources:</strong></p> <ul> <li><a href="https://jagmedicalspa.com/" target="_blank" style="outline: none;" rel="noopener noreferrer">Check out the JAG Medical Spa website</a></li> <li><a href="https://www.instagram.com/jagmedicalspa/" target="_blank" style="outline: none;" rel="noopener noreferrer">Follow JAG Medical Spa on Instagram</a><a href="https://www.medicalspashow.com/" target="_blank" style="outline: none;" rel="noopener noreferrer"></a></li> </ul> <p><span><a href="https://saltmarketing.co/urgent-care-to-med-spa" target="_blank" rel="noopener noreferrer"><img decoding="async" alt="Worth your salt jalayne faulhaber episode" data-id="9682" width="906" data-init-width="1200" height="226" data-init-height="300" title="Worth Your Salt Podcast Episode 83 Banner Ad" loading="lazy" src="https://saltmarketing.co/wp-content/uploads/2026/02/Worth-Your-Salt-Podcast-Episode-83-Banner-Ad.png" data-width="906" data-height="226" style="aspect-ratio: auto 1200 / 300;" data-link-wrap="true"></a></span><span style=""><img loading="lazy" decoding="async" alt="" data-id="388" width="697" data-init-width="1359" height="34" data-init-height="66" title="Band of Colors" src="https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors.png" data-src="https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors.png" data-width="697" data-height="34" style="aspect-ratio: auto 1359 / 66;" mt-d="-25.015680000000003" ml-d="0" data-srcset="https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors.png 1359w, https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors-300x15.png 300w, https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors-1024x50.png 1024w, https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors-768x37.png 768w" data-sizes="auto, (max-width: 697px) 100vw, 697px" data-ll-status="loaded"></span></p>
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31 MIN
The Power of the Pivot: From Urgent Care to Wellness Destination
MAR 12, 2026
The Power of the Pivot: From Urgent Care to Wellness Destination
<h2>How Jalayne Faulhaber Turned Urgent Care into a Wellness Destination At Foundation Health &#38; Wellness</h2> <p>In this episode of Worth Your Salt, host Jennifer Orechwa sits down with Jalayne Faulhaber, Nurse Practitioner and Owner of Foundation Health &#38; Wellness, to explore what it really takes to transform a traditional medical practice into a thriving wellness destination. After years in emergency medicine, Jalayne recognized that patients were craving more than quick fixes — they wanted care that restored balance, energy, and confidence. That realization sparked a bold pivot from urgent care and sports physicals to a full-fledged med spa built on root-cause healing and genuine connection.</p> <p>From just 38 appointments in 2022 to more than 400 in 2025, Jalayne’s journey shows how listening, courage, and a clear vision can redefine both patient outcomes and business success. Her story offers a powerful blueprint for practitioners who are ready to reimagine what’s possible — and create practices that truly reflect their purpose and passion.</p> <h2 data-slate-type="heading-two">🎧 You&#8217;ll Learn:</h2> <ul> <li data-slate-type="list-item">How to recognize when your current business model no longer aligns with your purpose — and what steps to take to evolve.</li> <li data-slate-type="list-item">The mindset and operational changes that made Jalayne’s pivot from urgent care to med spa successful.</li> <li data-slate-type="list-item">The marketing and community strategies that fueled her 10x appointment growth in just three years.</li> <li data-slate-type="list-item">Why patient-centered communication is the foundation of both wellness and business growth.</li> </ul> <p><strong>Resources:</strong></p> <ul> <li><a href="https://foundationhw.com/" target="_blank" style="outline: none;" rel="noopener noreferrer">Check out the Foundation Health &#38; Wellness website</a></li> <li><a href="https://www.instagram.com/foundationhealthwellness/" target="_blank" style="outline: none;" rel="noopener noreferrer">Follow Foundation on Instagram</a><a href="https://www.medicalspashow.com/" target="_blank" style="outline: none;" rel="noopener noreferrer"></a></li> </ul> <p><span><a href="https://saltmarketing.co/joinamspa/" target="_blank" rel="noopener noreferrer"><img decoding="async" alt="AmSpa Coupon" data-id="9628" width="644" data-init-width="1200" height="161" data-init-height="300" title="AmSpa 20%Promo Banner" loading="lazy" src="https://saltmarketing.co/wp-content/uploads/2026/02/AmSpa-20Promo-Banner.png" data-width="644" data-height="161" style="aspect-ratio: auto 1200 / 300;" data-link-wrap="true"></a></span><span style=""><img loading="lazy" decoding="async" alt="" data-id="388" width="697" data-init-width="1359" height="34" data-init-height="66" title="Band of Colors" src="https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors.png" data-src="https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors.png" data-width="697" data-height="34" style="aspect-ratio: auto 1359 / 66;" mt-d="-25.015680000000003" ml-d="0" data-srcset="https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors.png 1359w, https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors-300x15.png 300w, https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors-1024x50.png 1024w, https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors-768x37.png 768w" data-sizes="auto, (max-width: 697px) 100vw, 697px" data-ll-status="loaded"></span></p>
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-1 MIN
The Future of the Med Spa Industry: Legal Risks, Advocacy & Why AmSpa Matters More Than Ever with AmSpa Founder Alex Thiersch
FEB 19, 2026
The Future of the Med Spa Industry: Legal Risks, Advocacy & Why AmSpa Matters More Than Ever with AmSpa Founder Alex Thiersch
<h1>Med Spa Compliance &#38; The Future of the Med Spa Industry</h1> <p>In this episode of Worth Your Salt, Jennifer Orechwa sits down with Alex Thiersch, founder and chairman of the American Med Spa Association (AmSpa), to unpack what’s really happening beneath the surface of the booming aesthetics industry. While med spas continue to grow at a rapid pace, Alex reveals that the future of the med spa industry hinges on something many owners overlook: compliance, unified advocacy, and professional standards. From proposed legislation that could limit who can perform treatments to increasing scrutiny from regulators and the media, this conversation makes one thing clear — the next chapter of medical aesthetics will be shaped by those who choose to engage, elevate, and lead.</p> <p>But this episode isn’t about fear — it’s about opportunity. Alex shares why med spa owners must move beyond operating in isolation and instead plug into community, education, and advocacy to protect what they’ve built. He explains how professionalism, collaboration, and a stronger national voice can safeguard the industry’s future while creating more profitable, sustainable businesses. If you care about the long-term success of your aesthetic practice, this conversation will challenge you to think bigger, act sooner, and step into your role in shaping the future of med spas.</p> <p>Alex shares how AmSpa was built to elevate safety, compliance, and professionalism across the industry, why legal compliance is a growth strategy (not a limitation), and how upcoming legislation could dramatically impact med spa owners who aren’t plugged in. They dive deep into what makes the AmSpa Medical Spa Show unlike any other industry event, the power of community over competition, and Alex’s recent transition into the Chairman role—freeing him to focus on advocacy, industry-wide leadership, and protecting the future of medical aesthetics. This is a must-listen for any med spa owner who wants to grow with confidence and stay ahead of what’s coming next.</p> <h2 data-slate-type="heading-two">🎧 You&#8217;ll Learn:</h2> <ul data-slate-type="bulleted-list"> <li data-slate-type="list-item"><strong>What’s really happening behind the scenes in the med spa industry</strong> — including proposed legislation and regulatory shifts that could impact ownership, staffing models, and injectables.</li> <li data-slate-type="list-item"><strong>Why med spa compliance is the foundation of long-term growth </strong>— and how professionalism and unified standards protect both your patients and your profitability.</li> <li data-slate-type="list-item"><strong>The biggest operational and legal mistakes even successful med spa owners make</strong> — and how to avoid costly missteps before they threaten your business.</li> <li data-slate-type="list-item"><strong>How community, advocacy, and industry involvement shape the future of medical aesthetics</strong> — and what you can do now to protect and strengthen your practice.</li> </ul> <p><strong>Resources:</strong></p> <ul> <li><a href="https://www.linkedin.com/in/alex-thiersch-1135388/" target="_blank" rel="noopener noreferrer">Follow Alex on LinkedIn</a></li> <li><a href="https://www.instagram.com/amspa_americanmedspa/" target="_blank" style="outline: none;" rel="noopener noreferrer">Join over 50k AmSpa followers on Instagram</a></li> <li><a href="https://www.medicalspashow.com/" target="_blank" style="outline: none;" rel="noopener noreferrer">Attend the Medical Spa Show</a></li> <li><a href="https://saltmarketing.co/joinamspa/" target="_blank" rel="noopener noreferrer">Join AmSpa as a Plus Member for 20% Off!</a></li> </ul> <p><span><a href="https://saltmarketing.co/joinamspa/" target="_blank" rel="noopener noreferrer"><img decoding="async" alt="AmSpa Coupon" data-id="9628" width="644" data-init-width="1200" height="161" data-init-height="300" title="AmSpa 20%Promo Banner" loading="lazy" src="https://saltmarketing.co/wp-content/uploads/2026/02/AmSpa-20Promo-Banner.png" data-width="644" data-height="161" style="aspect-ratio: auto 1200 / 300;" data-link-wrap="true"></a></span><span style=""><img loading="lazy" decoding="async" alt="" data-id="388" width="697" data-init-width="1359" height="34" data-init-height="66" title="Band of Colors" src="https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors.png" data-src="https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors.png" data-width="697" data-height="34" style="aspect-ratio: auto 1359 / 66;" mt-d="-25.015680000000003" ml-d="0" data-srcset="https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors.png 1359w, https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors-300x15.png 300w, https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors-1024x50.png 1024w, https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors-768x37.png 768w" data-sizes="auto, (max-width: 697px) 100vw, 697px" data-ll-status="loaded"></span></p>
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44 MIN
The Differentiation Dilemma: Stand Out From The Crowd
FEB 5, 2026
The Differentiation Dilemma: Stand Out From The Crowd
<h1>How to Use Storytelling &#38; StoryBrand to Attract More Clients</h1> <p>In this episode of Worth Your Salt, Jennifer Orechwa tackles one of the biggest challenges facing med spa owners and wellness practitioners today: standing out in a crowded, copy-and-paste marketplace. When every website, social post, and service menu starts to sound the same, it’s no wonder prospects hesitate, price-shop, or say, “I’ll think about it.” Jennifer breaks down why this sameness happens—and why blending in is the exact opposite of what today’s clients need from your brand.</p> <p>Using the StoryBrand framework, Jennifer shows how true differentiation doesn’t come from new devices or trendy language, but from clearly telling a better story—one where your client is the hero and your practice is the trusted guide. You’ll learn how to connect with the internal motivations driving your clients’ decisions, uncover your practice’s unique “sparkle,” and communicate your value with clarity, empathy, and confidence so the right clients recognize you instantly.</p> <h2 data-slate-type="heading-two">🎧 You&#8217;ll Learn About:</h2> <ul> <li data-slate-type="list-item">Why most med spa and wellness marketing sounds the same—and how that sameness is quietly costing you bookings</li> <li data-slate-type="list-item">How to use the StoryBrand framework to shift your messaging from “look at us” to “we understand you”</li> <li data-slate-type="list-item">How to identify and communicate your practice’s true differentiator (your “sparkle”) beyond services and devices</li> <li data-slate-type="list-item">Practical ways to bring your unique story to life across your website, social media, and in-person client experience</li> </ul> <p><span style=""><img loading="lazy" decoding="async" alt="" data-id="388" width="697" data-init-width="1359" height="34" data-init-height="66" title="Band of Colors" src="https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors.png" data-src="https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors.png" data-width="697" data-height="34" style="aspect-ratio: auto 1359 / 66;" mt-d="-25.015680000000003" ml-d="0" data-srcset="https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors.png 1359w, https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors-300x15.png 300w, https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors-1024x50.png 1024w, https://saltmarketing.co/wp-content/uploads/2023/05/Band-of-Colors-768x37.png 768w" data-sizes="auto, (max-width: 697px) 100vw, 697px" data-ll-status="loaded"></span></p></p>
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-1 MIN