<description>&lt;p&gt;In this episode of the Scripting Sales podcast, host Ryan Paris introduces a special segment called &amp;quot;The Structure Segment.&amp;quot; This segment focuses on delving deep into various sales structures and discussing their relevance in the present day. Delve into Stephan Schiffman&amp;#39;s book, &amp;quot;Cold Call Techniques: That Really Work,&amp;quot; as we analyze the five basic elements of an initial cold call and uncover the pitfalls to avoid. 



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<p>In this episode of the Scripting Sales podcast, host Ryan Paris introduces a special segment called &quot;The Structure Segment.&quot; This segment focuses on delving deep into various sales structures and discussing their relevance in the present day. Delve into Stephan Schiffman&#39;s book, &quot;Cold Call Techniques: That Really Work,&quot; as we analyze the five basic elements of an initial cold call and uncover the pitfalls to avoid. 



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Scripting Sales

Exploring Cold Calling Techniques: A Dive into Sales Structure

Exploring Cold Calling Techniques: A Dive into Sales Structure

Description