In this episode of Great Friends, John Wheeler sits down with Doug Cartwright, founder of Alchemy Sales Coaching and author of Holy Sh!t We're Alive, to explore how leaders and entrepreneurs can elevate their performance by mastering their inner state. Doug shares the framework of State, Story, Strategy—showing why energy and mindset drive results more than tactics ever will. From regulating emotions to reframing limiting narratives, he offers practical tools to help leaders stay calm, confident, and clear under pressure. The conversation dives into objection handling, building trust with clients, and closing without force, while also highlighting how to manage systems instead of relying on moods. Doug's insights move beyond sales, offering a roadmap for leading with alignment and presence in every area of life. Thanks, Doug, for inspiring leaders to sell, connect, and lead with clarity. LEARN MORE ABOUT DOUG: https://www.alchemysalescoaching.com/ https://www.instagram.com/doug_cartwright https://www.instagram.com/alchemysalescoaching FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/