Send a textWe walk through a simple funnel and a clear profitability test to judge whether Facebook and Instagram lead forms pay for a painting business. We show the benchmarks, the speed-to-lead standards, the diagnostic order, and a BANT filter that protects your calendar and close rate.• four-step funnel from lead to job closed• cost per booked job as the north star metric• seven per cent marketing cap tied to average job size• benchmarks for cost per lead, set rate, close rate• speed to lead within three minutes and three days to estimate• diagnostic order for set, show, and close rates• follow-up cadence with scripts and reminders• BANT questions to filter budget, authority, need, timelineQuick pause. If this way of thinking about marketing is helpful for you, I wrote a book called Profitable Painter that breaks down these exact frameworks in more detail: pricing, owner pay, cash flow, marketing math. It normally costs about 20 bucks on Amazon, but you can get it for free. Just cover the shipping. There's a link in the description if you want to go deeper.Click the video on the screen now, and I'll see you there.This episode was originally recorded as a video for YouTube.If you hear me say things like “in this video” or reference visuals, don’t worry — the content still works perfectly in audio form.And if you ever want to watch the video version, you can find it on the Profitable Painter YouTube channel.https://www.youtube.com/@BookkeepingForPainters