Send a textWe lay out a simple system to price painting jobs accurately, mark up materials and labor correctly, and use close rate as a clean market signal. The result is stable gross profit, clearer work orders, and confidence to raise prices without killing demand.• production rate estimating to predict labor hours• PCA benchmarks versus timing your own crew• moving from square footage guessing to surface rates• marking up materials as well as labor• gross profit formula using direct costs and targets• ideal close rate range for residential repaint• adjusting prices in measured steps based on market feedback• diagnosing low close rate with sales process and customer fit• summary framework for consistent, scalable pricingClick the video on the screen now, and I'll see you thereThis episode was originally recorded as a video for YouTube.If you hear me say things like “in this video” or reference visuals, don’t worry — the content still works perfectly in audio form.And if you ever want to watch the video version, you can find it on the Profitable Painter YouTube channel.https://www.youtube.com/@BookkeepingForPainters