<a href="https://bettercmos.com/witherspoon-transcript-1">Full transcript</a>Automotive marketing is fiercely competitive, and even though she's excited about the potential of AI, Nissan's Global CMO Allyson Witherspoon says an over-reliance on technology could be dangerous. She believes the safer bet is to continue to embrace creativity and a strong brand identity, even in an era dominated by AI and data-driven tools."If everyone is using AI and the data set is the same for everyone, then what's going to be differentiated?" she asks.Today on Building Better CMOs, Allyson talks with MMA Global CEO Greg Stuart about how she adapted her leadership style for a Japanese team, the art of impactful messaging, and the importance of flexibility in the workplace. They also explore how marketers can better communicate their value within organizations and why listening is a crucial and sometimes difficult skill to develop. <a href="https://link.chtbl.com/ETa3Nbm9?sid=allysonwitherspoon">Follow or subscribe to Building Better CMOs</a><a href="https://ratethispodcast.com/bettercmos">Rate &amp; review the podcast</a> Links:<ul>
<li><a href="https://www.linkedin.com/in/allysonwitherspoon/">Allyson's LinkedIn</a></li>
<li><a href="https://www.linkedin.com/in/gregstuart/">Greg's LinkedIn</a></li>
</ul> This episode was produced and edited by Eric Johnson from <a href="https://lightningpod.fm/">LightningPod.fm</a>. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

<description>Full transcript
Automotive marketing is fiercely competitive, and even though she's excited about the potential of AI, Nissan's Global CMO Allyson Witherspoon says an over-reliance on technology could be dangerous. She believes the safer bet is to continue to embrace creativity and a strong brand identity, even in an era dominated by AI and data-driven tools.
"If everyone is using AI and the data set is the same for everyone, then what's going to be differentiated?" she asks.
Today on Building Better CMOs, Allyson talks with MMA Global CEO Greg Stuart about how she adapted her leadership style for a Japanese team, the art of impactful messaging, and the importance of flexibility in the workplace. They also explore how marketers can better communicate their value within organizations and why listening is a crucial and sometimes difficult skill to develop.

Follow or subscribe to Building Better CMOs
Rate &amp; review the podcast

Links:

Allyson's LinkedIn

Greg's LinkedIn


This episode was produced and edited by Eric Johnson from LightningPod.fm.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>

Allyson Witherspoon, the Corporate Vice President and Global Chief Marketing Officer at Nissan, talks with MMA Global CEO Greg Stuart about the nuances of working in Japan, the integration of AI in automotive marketing, and the essential role of creativity in crafting impactful messages.

Full transcript
Automotive marketing is fiercely competitive, and even though she's excited about the potential of AI, Nissan's Global CMO Allyson Witherspoon says an over-reliance on technology could be dangerous. She believes the safer bet is to continue to embrace creativity and a strong brand identity, even in an era dominated by AI and data-driven tools.
"If everyone is using AI and the data set is the same for everyone, then what's going to be differentiated?" she asks.
Today on Building Better CMOs, Allyson talks with MMA Global CEO Greg Stuart about how she adapted her leadership style for a Japanese team, the art of impactful messaging, and the importance of flexibility in the workplace. They also explore how marketers can better communicate their value within organizations and why listening is a crucial and sometimes difficult skill to develop.

Follow or subscribe to Building Better CMOs
Rate & review the podcast

Links:

Allyson's LinkedIn

Greg's LinkedIn


This episode was produced and edited by Eric Johnson from LightningPod.fm.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Allyson Witherspoon, Global CMO of Nissan: Creativity is Queen

<a href="https://bettercmos.com/arroyo-transcript-1">Full transcript</a>Manolo Arroyo, EVP and global CMO of the Coca-Cola Company, believes there are three types of leaders: One type lacks confidence in themselves and frequently changes the strategy; another buys time for themselves by changing the team around them; and the third decides to commit to the strategy and the team and get the work done."[They] roll up their sleeves, having the confidence that the strategy is the right one," he says. "The team fundamentally is the same. It might not be perfect, but they're willing to roll up their sleeves and build the capabilities together and go through whatever it takes to learn every day and continue to encourage and inspire the teams to go faster."Today on Building Better CMOs, Manolo talks with MMA Global CEO Greg Stuart about leveraging AI for brand innovation and the importance of personal well-being for peak performance. He shares insights on the evolving landscape of marketing measurement, and highlights Coca-Cola's enduring Olympic partnership, aligning with the brand's values and global reach. <a href="https://episodes.fm/1689135815">Follow or subscribe to Building Better CMOs</a><a href="https://ratethispodcast.com/bettercmos">Rate &amp; review the podcast</a> Links:<ul>
<li><a href="https://www.linkedin.com/in/manuel-manolo-arroyo/">Manolo's LinkedIn</a></li>
<li><a href="https://www.linkedin.com/in/gregstuart/">Greg's LinkedIn</a></li>
</ul> This episode was produced and edited by Eric Johnson from <a href="https://lightningpod.fm/">LightningPod.fm</a>. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

<description>Full transcript
Manolo Arroyo, EVP and global CMO of the Coca-Cola Company, believes there are three types of leaders: One type lacks confidence in themselves and frequently changes the strategy; another buys time for themselves by changing the team around them; and the third decides to commit to the strategy and the team and get the work done.
"[They] roll up their sleeves, having the confidence that the strategy is the right one," he says. "The team fundamentally is the same. It might not be perfect, but they're willing to roll up their sleeves and build the capabilities together and go through whatever it takes to learn every day and continue to encourage and inspire the teams to go faster."
Today on Building Better CMOs, Manolo talks with MMA Global CEO Greg Stuart about leveraging AI for brand innovation and the importance of personal well-being for peak performance. He shares insights on the evolving landscape of marketing measurement, and highlights Coca-Cola's enduring Olympic partnership, aligning with the brand's values and global reach.

Follow or subscribe to Building Better CMOs
Rate &amp; review the podcast

Links:

Manolo's LinkedIn

Greg's LinkedIn


This episode was produced and edited by Eric Johnson from LightningPod.fm.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>

Manolo Arroyo, EVP and Global Chief Marketing Officer at Coca-Cola, talks with Greg Stuart about the qualities that make great leaders, leveraging AI for brand innovation, and the importance of personal well-being for peak performance.

Full transcript
Manolo Arroyo, EVP and global CMO of the Coca-Cola Company, believes there are three types of leaders: One type lacks confidence in themselves and frequently changes the strategy; another buys time for themselves by changing the team around them; and the third decides to commit to the strategy and the team and get the work done.
"[They] roll up their sleeves, having the confidence that the strategy is the right one," he says. "The team fundamentally is the same. It might not be perfect, but they're willing to roll up their sleeves and build the capabilities together and go through whatever it takes to learn every day and continue to encourage and inspire the teams to go faster."
Today on Building Better CMOs, Manolo talks with MMA Global CEO Greg Stuart about leveraging AI for brand innovation and the importance of personal well-being for peak performance. He shares insights on the evolving landscape of marketing measurement, and highlights Coca-Cola's enduring Olympic partnership, aligning with the brand's values and global reach.

Follow or subscribe to Building Better CMOs
Rate & review the podcast

Links:

Manolo's LinkedIn

Greg's LinkedIn


This episode was produced and edited by Eric Johnson from LightningPod.fm.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Manolo Arroyo, Global CMO of Coca-Cola: What Kind of Leader Are You?

<a href="https://bettercmos.com/rebhun-transcript-1">Full transcript</a>Today on Building Better CMOs: Andy Rebhun, the chief experience officer at the fast-casual Mediterranean restaurant chain Cava, talks with MMA Global CEO Greg Stuart about the importance of consistent authenticity, how to thrive in the C-Suite, and "bringing the weather" for everyone — including Uber Eats drivers."We welcome everyone to our table," he says. "It should never be that DoorDash or Uber Eats driver is anything different from one of our other customers. Because again, if we do a good job with a handoff, they're likely going to do a good job with the handoff to the customer." <a href="https://link.chtbl.com/I7JpXFSY">Follow or subscribe to Building Better CMOs</a><a href="https://ratethispodcast.com/bettercmos">Rate &amp; review the podcast</a> Links:<ul>
<li><a href="https://www.linkedin.com/in/andrew-rebhun/">Andy's LinkedIn</a></li>
<li><a href="https://www.linkedin.com/in/gregstuart/">Greg's LinkedIn</a></li>
</ul> This episode was produced and edited by Eric Johnson from <a href="https://lightningpod.fm/">LightningPod.fm</a>. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

<description>Full transcript
Today on Building Better CMOs: Andy Rebhun, the chief experience officer at the fast-casual Mediterranean restaurant chain Cava, talks with MMA Global CEO Greg Stuart about the importance of consistent authenticity, how to thrive in the C-Suite, and "bringing the weather" for everyone — including Uber Eats drivers.
"We welcome everyone to our table," he says. "It should never be that DoorDash or Uber Eats driver is anything different from one of our other customers. Because again, if we do a good job with a handoff, they're likely going to do a good job with the handoff to the customer."

Follow or subscribe to Building Better CMOs
Rate &amp; review the podcast

Links:

Andy's LinkedIn

Greg's LinkedIn


This episode was produced and edited by Eric Johnson from LightningPod.fm.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>

Andy Rebhun, the chief experience officer at Cava, talks with MMA Global CEO Greg Stuart about the importance of consistent authenticity, how to thrive in the C-Suite, and "bringing the weather" for everyone — including Uber Eats drivers.

Full transcript
Today on Building Better CMOs: Andy Rebhun, the chief experience officer at the fast-casual Mediterranean restaurant chain Cava, talks with MMA Global CEO Greg Stuart about the importance of consistent authenticity, how to thrive in the C-Suite, and "bringing the weather" for everyone — including Uber Eats drivers.
"We welcome everyone to our table," he says. "It should never be that DoorDash or Uber Eats driver is anything different from one of our other customers. Because again, if we do a good job with a handoff, they're likely going to do a good job with the handoff to the customer."

Follow or subscribe to Building Better CMOs
Rate & review the podcast

Links:

Andy's LinkedIn

Greg's LinkedIn


This episode was produced and edited by Eric Johnson from LightningPod.fm.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Andy Rebhun, Chief Experience Officer of Cava: Bring the Weather

<a href="https://bettercmos.com/boff-transcript-1">Full transcript</a>GE has changed a whole lot since Global CMO Linda Boff started working there, more than 20 years ago. It was once a sprawling portfolio company that made everything from microwaves to television shows; recently, it spun off its healthcare, energy, and aerospace divisions into three distinct public companies, and executives like Linda take these core areas of focus very seriously."We are a company, I like to say a capital-P Purpose company," she says. "A third of the world has power because of GE. Planes with our engines take off every two seconds. So as you and I are talking, there are probably, give or take 900,000 people in the sky right now with our engines under wing. And our health care equipment, MRIs and CTs and so much more, touches 2 billion patients a year."Today on Building Better CMOs, Linda and MMA Global CEO Greg Stuart discuss how to punch above your weight with a smaller marketing team, why B2B businesses don't have to be boring, the importance of communicating to the rest of the C-Suite in their language, and more. Plus: Why you need to separate stories from facts. <a href="https://link.chtbl.com/I7JpXFSY">Follow or subscribe to Building Better CMOs</a><a href="https://ratethispodcast.com/bettercmos">Rate &amp; review the podcast</a> Links:<ul>
<li><a href="https://www.linkedin.com/in/lindaboff/">Linda's LinkedIn</a></li>
<li><a href="https://www.linkedin.com/in/gregstuart/">Greg's LinkedIn</a></li>
</ul> This episode was produced and edited by Eric Johnson from <a href="https://lightningpod.fm/">LightningPod.fm</a>. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

<description>Full transcript
GE has changed a whole lot since Global CMO Linda Boff started working there, more than 20 years ago. It was once a sprawling portfolio company that made everything from microwaves to television shows; recently, it spun off its healthcare, energy, and aerospace divisions into three distinct public companies, and executives like Linda take these core areas of focus very seriously.
"We are a company, I like to say a capital-P Purpose company," she says. "A third of the world has power because of GE. Planes with our engines take off every two seconds. So as you and I are talking, there are probably, give or take 900,000 people in the sky right now with our engines under wing. And our health care equipment, MRIs and CTs and so much more, touches 2 billion patients a year."
Today on Building Better CMOs, Linda and MMA Global CEO Greg Stuart discuss how to punch above your weight with a smaller marketing team, why B2B businesses don't have to be boring, the importance of communicating to the rest of the C-Suite in their language, and more. Plus: Why you need to separate stories from facts.

Follow or subscribe to Building Better CMOs
Rate &amp; review the podcast

Links:

Linda's LinkedIn

Greg's LinkedIn


This episode was produced and edited by Eric Johnson from LightningPod.fm.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>

Linda Boff, the global CMO of GE, talks with MMA Global CEO Greg Stuart about leading marketing at a "capital-P Purpose" company, how to punch above your weight with a smaller team, why B2B businesses don't have to be boring, and more.

Full transcript
GE has changed a whole lot since Global CMO Linda Boff started working there, more than 20 years ago. It was once a sprawling portfolio company that made everything from microwaves to television shows; recently, it spun off its healthcare, energy, and aerospace divisions into three distinct public companies, and executives like Linda take these core areas of focus very seriously.
"We are a company, I like to say a capital-P Purpose company," she says. "A third of the world has power because of GE. Planes with our engines take off every two seconds. So as you and I are talking, there are probably, give or take 900,000 people in the sky right now with our engines under wing. And our health care equipment, MRIs and CTs and so much more, touches 2 billion patients a year."
Today on Building Better CMOs, Linda and MMA Global CEO Greg Stuart discuss how to punch above your weight with a smaller marketing team, why B2B businesses don't have to be boring, the importance of communicating to the rest of the C-Suite in their language, and more. Plus: Why you need to separate stories from facts.

Follow or subscribe to Building Better CMOs
Rate & review the podcast

Links:

Linda's LinkedIn

Greg's LinkedIn


This episode was produced and edited by Eric Johnson from LightningPod.fm.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Linda Boff, Global CMO at GE: Servant of Purpose

<a href="https://bettercmos.com/hughes-transcript">Full transcript</a>It doesn't matter how good your marketing is if you can't communicate its impact to the larger organization, says Charisse Hughes, senior vice president and Chief Growth Officer of Kellanova. Her firm spun off of the Kellogg Company last year to manage iconic brands like Pringles, Cheez-It, Pop-Tarts, Rice Krispies Treats, as well as breakfast cereal outside of the U.S. Those have been household names for a long time, but Charisse says that across the marketing world, it's easy to lose sight of the long term."Marketers are missing the mark in terms of our communication strategy within the organization—as well as how we look at, measure, and think about immediate versus long-term business results or long-term brand equity," she says. "I feel like we, as a marketing community, have to get better at educating our organization, our CEOs, our CFOs, on what is the value of a click today, what is the value over the course of time, and what tradeoffs are we making here and why?"Today on Building Better CMOs, Charisse and MMA Global CEO Greg Stuart discuss all of that, as well as how to unlock the value of brand marketing, purposeful career pivots and getting to the C-suite, balancing hard truths with optimism, and more. Plus: What makes a Chief Growth Officer different from a CMO? <a href="https://link.chtbl.com/I7JpXFSY">Follow or subscribe to Building Better CMOs</a><a href="https://ratethispodcast.com/bettercmos">Rate &amp; review the podcast</a> Links:<ul>
<li><a href="https://www.linkedin.com/in/charisse-hughes-77839752/">Charisse's LinkedIn</a></li>
<li><a href="https://www.linkedin.com/in/gregstuart/">Greg's LinkedIn</a></li>
</ul> This episode was produced and edited by Eric Johnson from <a href="https://lightningpod.fm/">LightningPod.fm</a>. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

<description>Full transcript
It doesn't matter how good your marketing is if you can't communicate its impact to the larger organization, says Charisse Hughes, senior vice president and Chief Growth Officer of Kellanova. Her firm spun off of the Kellogg Company last year to manage iconic brands like Pringles, Cheez-It, Pop-Tarts, Rice Krispies Treats, as well as breakfast cereal outside of the U.S. Those have been household names for a long time, but Charisse says that across the marketing world, it's easy to lose sight of the long term.
"Marketers are missing the mark in terms of our communication strategy within the organization—as well as how we look at, measure, and think about immediate versus long-term business results or long-term brand equity," she says. "I feel like we, as a marketing community, have to get better at educating our organization, our CEOs, our CFOs, on what is the value of a click today, what is the value over the course of time, and what tradeoffs are we making here and why?"
Today on Building Better CMOs, Charisse and MMA Global CEO Greg Stuart discuss all of that, as well as how to unlock the value of brand marketing, purposeful career pivots and getting to the C-suite, balancing hard truths with optimism, and more. Plus: What makes a Chief Growth Officer different from a CMO?

Follow or subscribe to Building Better CMOs
Rate &amp; review the podcast

Links:

Charisse's LinkedIn

Greg's LinkedIn


This episode was produced and edited by Eric Johnson from LightningPod.fm.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>

Charisse Hughes, SVP and Chief Growth Officer at Kellanova — a spinoff of the Kellogg Company — talks with MMA Global CEO Greg Stuart about the dangers of short term-ism, the evolution of the CMO title, balancing hard truths with optimism, and more.

Full transcript
It doesn't matter how good your marketing is if you can't communicate its impact to the larger organization, says Charisse Hughes, senior vice president and Chief Growth Officer of Kellanova. Her firm spun off of the Kellogg Company last year to manage iconic brands like Pringles, Cheez-It, Pop-Tarts, Rice Krispies Treats, as well as breakfast cereal outside of the U.S. Those have been household names for a long time, but Charisse says that across the marketing world, it's easy to lose sight of the long term.
"Marketers are missing the mark in terms of our communication strategy within the organization—as well as how we look at, measure, and think about immediate versus long-term business results or long-term brand equity," she says. "I feel like we, as a marketing community, have to get better at educating our organization, our CEOs, our CFOs, on what is the value of a click today, what is the value over the course of time, and what tradeoffs are we making here and why?"
Today on Building Better CMOs, Charisse and MMA Global CEO Greg Stuart discuss all of that, as well as how to unlock the value of brand marketing, purposeful career pivots and getting to the C-suite, balancing hard truths with optimism, and more. Plus: What makes a Chief Growth Officer different from a CMO?

Follow or subscribe to Building Better CMOs
Rate & review the podcast

Links:

Charisse's LinkedIn

Greg's LinkedIn


This episode was produced and edited by Eric Johnson from LightningPod.fm.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Charisse Hughes, Chief Growth Officer at Kellanova: Evolution of the CMO

Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It's a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart. 
Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about what their industry gets wrong, how to get to the C-Suite, and how to unlock the true power of marketing. You'll gain a deeper understanding of the evolving purpose of marketing leaders, and learn actionable strategies to overcome obstacles.
Produced by LightningPod.fm. For transcripts and more, visit bettercmos.com

Building Better CMOs and Marketing Leaders

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