<a href="https://bettercmos.com/pollock-transcript-1">Full transcript</a>Marketing measurement is a complex puzzle—especially when it comes to balancing long-term brand-building efforts with short-term performance metrics that will please stakeholders. Tailored Brands CMO Carolyn Pollock acknowledges that CFOs may be skeptical of matched market testing and other tools for measuring brand-building impact, but that long-term may have an edge."The consistency and the continuity of showing up with a message over time, you think back to almost every brand example," Carolyn says. "The ones that are really strong and bring long-term brand value, they've delivered something very consistently for a reasonably extended period of time. And I think what happens nowadays is people don't have that same level of patience or tolerance, and our attention spans are shorter, and we feel the need to be constantly changing things up."Today on Building Better CMOs, Carolyn and MMA Global CEO Greg Stuart talk about the complexities of building a modern marketing technology stack, the exciting potential of AI, and operating effectively inside of a private equity company. Carolyn also talks about why even subject matter experts need to gain a holistic understanding of their whole organization. <a href="https://link.chtbl.com/ETa3Nbm9?sid=pollock">Follow or subscribe to Building Better CMOs</a><a href="https://ratethispodcast.com/bettercmos">Rate &amp; review the podcast</a> Links:<ul>
<li><a href="https://www.linkedin.com/in/carolynpollock/">Carolyn's LinkedIn</a></li>
<li><a href="https://www.linkedin.com/in/gregstuart/">Greg's LinkedIn</a></li>
</ul> This episode was produced and edited by Eric Johnson from <a href="https://lightningpod.fm/">LightningPod.fm</a>. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

<description>Full transcript
Marketing measurement is a complex puzzle—especially when it comes to balancing long-term brand-building efforts with short-term performance metrics that will please stakeholders. Tailored Brands CMO Carolyn Pollock acknowledges that CFOs may be skeptical of matched market testing and other tools for measuring brand-building impact, but that long-term may have an edge.
"The consistency and the continuity of showing up with a message over time, you think back to almost every brand example," Carolyn says. "The ones that are really strong and bring long-term brand value, they've delivered something very consistently for a reasonably extended period of time. And I think what happens nowadays is people don't have that same level of patience or tolerance, and our attention spans are shorter, and we feel the need to be constantly changing things up."
Today on Building Better CMOs, Carolyn and MMA Global CEO Greg Stuart talk about the complexities of building a modern marketing technology stack, the exciting potential of AI, and operating effectively inside of a private equity company. Carolyn also talks about why even subject matter experts need to gain a holistic understanding of their whole organization.

Follow or subscribe to Building Better CMOs
Rate &amp; review the podcast

Links:

Carolyn's LinkedIn

Greg's LinkedIn


This episode was produced and edited by Eric Johnson from LightningPod.fm.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>

Carolyn Pollock, CMO of Tailored Brands, talks with Greg Stuart about the challenges of modern marketing measurement, the evolving role of customer experience, and the importance of balancing brand building with short-term results.

Full transcript
Marketing measurement is a complex puzzle—especially when it comes to balancing long-term brand-building efforts with short-term performance metrics that will please stakeholders. Tailored Brands CMO Carolyn Pollock acknowledges that CFOs may be skeptical of matched market testing and other tools for measuring brand-building impact, but that long-term may have an edge.
"The consistency and the continuity of showing up with a message over time, you think back to almost every brand example," Carolyn says. "The ones that are really strong and bring long-term brand value, they've delivered something very consistently for a reasonably extended period of time. And I think what happens nowadays is people don't have that same level of patience or tolerance, and our attention spans are shorter, and we feel the need to be constantly changing things up."
Today on Building Better CMOs, Carolyn and MMA Global CEO Greg Stuart talk about the complexities of building a modern marketing technology stack, the exciting potential of AI, and operating effectively inside of a private equity company. Carolyn also talks about why even subject matter experts need to gain a holistic understanding of their whole organization.

Follow or subscribe to Building Better CMOs
Rate & review the podcast

Links:

Carolyn's LinkedIn

Greg's LinkedIn


This episode was produced and edited by Eric Johnson from LightningPod.fm.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Carolyn Pollock, CMO of Tailored Brands: Don't Believe Your Hype

<a href="https://bettercmos.com/kelman-transcript">Full transcript</a>It's easy to say you want your decisions to be data-driven. But as Salesforce CMO Ariel Kelman has learned, hard data doesn't tell the full story. Often, you also need to consider the qualitative."Let's say you go and do some executive event series, where you have 30 people come to each event," he says. "It's not like if we want to go draw conclusions from, let's say, Dreamforce, we had 45,000 people. You've got a lot of data to work with there."Ariel previously led worldwide marketing for Amazon's cloud services business, AWS; his boss at the time, Andy Jassy, recommended that he call up a sampling of the participants in a niche program to determine its value to the company."Of the 300 people in this program over the year, we went and called up 20 of them and we got pretty consistent information: This part of what you're doing is super impactful to getting us to do more. This part [is] irrelevant, waste of time. This part, I don't care ... When there's areas of your business that you can't measure precisely, if you come up with three different imprecise, imperfect measurement techniques that are very different, then you can see it can actually end up being useful. If they're all aligning, your chances of them being statistically flawed in exactly the same way are pretty low."Today on Building Better CMOs, Ariel talks with MMA Global CEO Greg Stuart about the transformative role of AI in modern marketing and Salesforce's innovative Agentforce platform. They also discuss prioritizing customer experience, the challenges of adopting deep learning models, and misconceptions in marketing measurement. <a href="https://link.chtbl.com/ETa3Nbm9?sid=arielkelman">Follow or subscribe to Building Better CMOs</a><a href="https://ratethispodcast.com/bettercmos">Rate &amp; review the podcast</a> Links:<ul>
<li><a href="https://www.linkedin.com/in/arielkelman/">Ariel's LinkedIn</a></li>
<li><a href="https://www.linkedin.com/in/gregstuart/">Greg's LinkedIn</a></li>
</ul> This episode was produced and edited by Eric Johnson from <a href="https://lightningpod.fm/">LightningPod.fm</a>. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

<description>Full transcript
It's easy to say you want your decisions to be data-driven. But as Salesforce CMO Ariel Kelman has learned, hard data doesn't tell the full story. Often, you also need to consider the qualitative.
"Let's say you go and do some executive event series, where you have 30 people come to each event," he says. "It's not like if we want to go draw conclusions from, let's say, Dreamforce, we had 45,000 people. You've got a lot of data to work with there."
Ariel previously led worldwide marketing for Amazon's cloud services business, AWS; his boss at the time, Andy Jassy, recommended that he call up a sampling of the participants in a niche program to determine its value to the company.
"Of the 300 people in this program over the year, we went and called up 20 of them and we got pretty consistent information: This part of what you're doing is super impactful to getting us to do more. This part [is] irrelevant, waste of time. This part, I don't care ... When there's areas of your business that you can't measure precisely, if you come up with three different imprecise, imperfect measurement techniques that are very different, then you can see it can actually end up being useful. If they're all aligning, your chances of them being statistically flawed in exactly the same way are pretty low."
Today on Building Better CMOs, Ariel talks with MMA Global CEO Greg Stuart about the transformative role of AI in modern marketing and Salesforce's innovative Agentforce platform. They also discuss prioritizing customer experience, the challenges of adopting deep learning models, and misconceptions in marketing measurement.

Follow or subscribe to Building Better CMOs
Rate &amp; review the podcast

Links:

Ariel's LinkedIn

Greg's LinkedIn


This episode was produced and edited by Eric Johnson from LightningPod.fm.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>

Ariel Kelman, CMO of Salesforce, talks with MMA Global CEO Greg Stuart about the impact of AI on the CMO role, the importance of qualitative data, Salesforce's innovative Agentforce platform, and the future of marketing attribution.

Full transcript
It's easy to say you want your decisions to be data-driven. But as Salesforce CMO Ariel Kelman has learned, hard data doesn't tell the full story. Often, you also need to consider the qualitative.
"Let's say you go and do some executive event series, where you have 30 people come to each event," he says. "It's not like if we want to go draw conclusions from, let's say, Dreamforce, we had 45,000 people. You've got a lot of data to work with there."
Ariel previously led worldwide marketing for Amazon's cloud services business, AWS; his boss at the time, Andy Jassy, recommended that he call up a sampling of the participants in a niche program to determine its value to the company.
"Of the 300 people in this program over the year, we went and called up 20 of them and we got pretty consistent information: This part of what you're doing is super impactful to getting us to do more. This part [is] irrelevant, waste of time. This part, I don't care ... When there's areas of your business that you can't measure precisely, if you come up with three different imprecise, imperfect measurement techniques that are very different, then you can see it can actually end up being useful. If they're all aligning, your chances of them being statistically flawed in exactly the same way are pretty low."
Today on Building Better CMOs, Ariel talks with MMA Global CEO Greg Stuart about the transformative role of AI in modern marketing and Salesforce's innovative Agentforce platform. They also discuss prioritizing customer experience, the challenges of adopting deep learning models, and misconceptions in marketing measurement.

Follow or subscribe to Building Better CMOs
Rate & review the podcast

Links:

Ariel's LinkedIn

Greg's LinkedIn


This episode was produced and edited by Eric Johnson from LightningPod.fm.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Ariel Kelman, CMO of Salesforce: AI Agents in Action

<a href="https://bettercmos.com/witherspoon-transcript-1">Full transcript</a>Automotive marketing is fiercely competitive, and even though she's excited about the potential of AI, Nissan's Global CMO Allyson Witherspoon says an over-reliance on technology could be dangerous. She believes the safer bet is to continue to embrace creativity and a strong brand identity, even in an era dominated by AI and data-driven tools."If everyone is using AI and the data set is the same for everyone, then what's going to be differentiated?" she asks.Today on Building Better CMOs, Allyson talks with MMA Global CEO Greg Stuart about how she adapted her leadership style for a Japanese team, the art of impactful messaging, and the importance of flexibility in the workplace. They also explore how marketers can better communicate their value within organizations and why listening is a crucial and sometimes difficult skill to develop. <a href="https://link.chtbl.com/ETa3Nbm9?sid=allysonwitherspoon">Follow or subscribe to Building Better CMOs</a><a href="https://ratethispodcast.com/bettercmos">Rate &amp; review the podcast</a> Links:<ul>
<li><a href="https://www.linkedin.com/in/allysonwitherspoon/">Allyson's LinkedIn</a></li>
<li><a href="https://www.linkedin.com/in/gregstuart/">Greg's LinkedIn</a></li>
</ul> This episode was produced and edited by Eric Johnson from <a href="https://lightningpod.fm/">LightningPod.fm</a>. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

<description>Full transcript
Automotive marketing is fiercely competitive, and even though she's excited about the potential of AI, Nissan's Global CMO Allyson Witherspoon says an over-reliance on technology could be dangerous. She believes the safer bet is to continue to embrace creativity and a strong brand identity, even in an era dominated by AI and data-driven tools.
"If everyone is using AI and the data set is the same for everyone, then what's going to be differentiated?" she asks.
Today on Building Better CMOs, Allyson talks with MMA Global CEO Greg Stuart about how she adapted her leadership style for a Japanese team, the art of impactful messaging, and the importance of flexibility in the workplace. They also explore how marketers can better communicate their value within organizations and why listening is a crucial and sometimes difficult skill to develop.

Follow or subscribe to Building Better CMOs
Rate &amp; review the podcast

Links:

Allyson's LinkedIn

Greg's LinkedIn


This episode was produced and edited by Eric Johnson from LightningPod.fm.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>

Allyson Witherspoon, the Corporate Vice President and Global Chief Marketing Officer at Nissan, talks with MMA Global CEO Greg Stuart about the nuances of working in Japan, the integration of AI in automotive marketing, and the essential role of creativity in crafting impactful messages.

Full transcript
Automotive marketing is fiercely competitive, and even though she's excited about the potential of AI, Nissan's Global CMO Allyson Witherspoon says an over-reliance on technology could be dangerous. She believes the safer bet is to continue to embrace creativity and a strong brand identity, even in an era dominated by AI and data-driven tools.
"If everyone is using AI and the data set is the same for everyone, then what's going to be differentiated?" she asks.
Today on Building Better CMOs, Allyson talks with MMA Global CEO Greg Stuart about how she adapted her leadership style for a Japanese team, the art of impactful messaging, and the importance of flexibility in the workplace. They also explore how marketers can better communicate their value within organizations and why listening is a crucial and sometimes difficult skill to develop.

Follow or subscribe to Building Better CMOs
Rate & review the podcast

Links:

Allyson's LinkedIn

Greg's LinkedIn


This episode was produced and edited by Eric Johnson from LightningPod.fm.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Allyson Witherspoon, Global CMO of Nissan: Creativity is Queen

<a href="https://bettercmos.com/arroyo-transcript-1">Full transcript</a>Manolo Arroyo, EVP and global CMO of the Coca-Cola Company, believes there are three types of leaders: One type lacks confidence in themselves and frequently changes the strategy; another buys time for themselves by changing the team around them; and the third decides to commit to the strategy and the team and get the work done."[They] roll up their sleeves, having the confidence that the strategy is the right one," he says. "The team fundamentally is the same. It might not be perfect, but they're willing to roll up their sleeves and build the capabilities together and go through whatever it takes to learn every day and continue to encourage and inspire the teams to go faster."Today on Building Better CMOs, Manolo talks with MMA Global CEO Greg Stuart about leveraging AI for brand innovation and the importance of personal well-being for peak performance. He shares insights on the evolving landscape of marketing measurement, and highlights Coca-Cola's enduring Olympic partnership, aligning with the brand's values and global reach. <a href="https://episodes.fm/1689135815">Follow or subscribe to Building Better CMOs</a><a href="https://ratethispodcast.com/bettercmos">Rate &amp; review the podcast</a> Links:<ul>
<li><a href="https://www.linkedin.com/in/manuel-manolo-arroyo/">Manolo's LinkedIn</a></li>
<li><a href="https://www.linkedin.com/in/gregstuart/">Greg's LinkedIn</a></li>
</ul> This episode was produced and edited by Eric Johnson from <a href="https://lightningpod.fm/">LightningPod.fm</a>. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

<description>Full transcript
Manolo Arroyo, EVP and global CMO of the Coca-Cola Company, believes there are three types of leaders: One type lacks confidence in themselves and frequently changes the strategy; another buys time for themselves by changing the team around them; and the third decides to commit to the strategy and the team and get the work done.
"[They] roll up their sleeves, having the confidence that the strategy is the right one," he says. "The team fundamentally is the same. It might not be perfect, but they're willing to roll up their sleeves and build the capabilities together and go through whatever it takes to learn every day and continue to encourage and inspire the teams to go faster."
Today on Building Better CMOs, Manolo talks with MMA Global CEO Greg Stuart about leveraging AI for brand innovation and the importance of personal well-being for peak performance. He shares insights on the evolving landscape of marketing measurement, and highlights Coca-Cola's enduring Olympic partnership, aligning with the brand's values and global reach.

Follow or subscribe to Building Better CMOs
Rate &amp; review the podcast

Links:

Manolo's LinkedIn

Greg's LinkedIn


This episode was produced and edited by Eric Johnson from LightningPod.fm.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>

Manolo Arroyo, EVP and Global Chief Marketing Officer at Coca-Cola, talks with Greg Stuart about the qualities that make great leaders, leveraging AI for brand innovation, and the importance of personal well-being for peak performance.

Full transcript
Manolo Arroyo, EVP and global CMO of the Coca-Cola Company, believes there are three types of leaders: One type lacks confidence in themselves and frequently changes the strategy; another buys time for themselves by changing the team around them; and the third decides to commit to the strategy and the team and get the work done.
"[They] roll up their sleeves, having the confidence that the strategy is the right one," he says. "The team fundamentally is the same. It might not be perfect, but they're willing to roll up their sleeves and build the capabilities together and go through whatever it takes to learn every day and continue to encourage and inspire the teams to go faster."
Today on Building Better CMOs, Manolo talks with MMA Global CEO Greg Stuart about leveraging AI for brand innovation and the importance of personal well-being for peak performance. He shares insights on the evolving landscape of marketing measurement, and highlights Coca-Cola's enduring Olympic partnership, aligning with the brand's values and global reach.

Follow or subscribe to Building Better CMOs
Rate & review the podcast

Links:

Manolo's LinkedIn

Greg's LinkedIn


This episode was produced and edited by Eric Johnson from LightningPod.fm.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Manolo Arroyo, Global CMO of Coca-Cola: What Kind of Leader Are You?

<a href="https://bettercmos.com/rebhun-transcript-1">Full transcript</a>Today on Building Better CMOs: Andy Rebhun, the chief experience officer at the fast-casual Mediterranean restaurant chain Cava, talks with MMA Global CEO Greg Stuart about the importance of consistent authenticity, how to thrive in the C-Suite, and "bringing the weather" for everyone — including Uber Eats drivers."We welcome everyone to our table," he says. "It should never be that DoorDash or Uber Eats driver is anything different from one of our other customers. Because again, if we do a good job with a handoff, they're likely going to do a good job with the handoff to the customer." <a href="https://link.chtbl.com/I7JpXFSY">Follow or subscribe to Building Better CMOs</a><a href="https://ratethispodcast.com/bettercmos">Rate &amp; review the podcast</a> Links:<ul>
<li><a href="https://www.linkedin.com/in/andrew-rebhun/">Andy's LinkedIn</a></li>
<li><a href="https://www.linkedin.com/in/gregstuart/">Greg's LinkedIn</a></li>
</ul> This episode was produced and edited by Eric Johnson from <a href="https://lightningpod.fm/">LightningPod.fm</a>. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

<description>Full transcript
Today on Building Better CMOs: Andy Rebhun, the chief experience officer at the fast-casual Mediterranean restaurant chain Cava, talks with MMA Global CEO Greg Stuart about the importance of consistent authenticity, how to thrive in the C-Suite, and "bringing the weather" for everyone — including Uber Eats drivers.
"We welcome everyone to our table," he says. "It should never be that DoorDash or Uber Eats driver is anything different from one of our other customers. Because again, if we do a good job with a handoff, they're likely going to do a good job with the handoff to the customer."

Follow or subscribe to Building Better CMOs
Rate &amp; review the podcast

Links:

Andy's LinkedIn

Greg's LinkedIn


This episode was produced and edited by Eric Johnson from LightningPod.fm.
Learn more about your ad choices. Visit megaphone.fm/adchoices</description>

Andy Rebhun, the chief experience officer at Cava, talks with MMA Global CEO Greg Stuart about the importance of consistent authenticity, how to thrive in the C-Suite, and "bringing the weather" for everyone — including Uber Eats drivers.

Full transcript
Today on Building Better CMOs: Andy Rebhun, the chief experience officer at the fast-casual Mediterranean restaurant chain Cava, talks with MMA Global CEO Greg Stuart about the importance of consistent authenticity, how to thrive in the C-Suite, and "bringing the weather" for everyone — including Uber Eats drivers.
"We welcome everyone to our table," he says. "It should never be that DoorDash or Uber Eats driver is anything different from one of our other customers. Because again, if we do a good job with a handoff, they're likely going to do a good job with the handoff to the customer."

Follow or subscribe to Building Better CMOs
Rate & review the podcast

Links:

Andy's LinkedIn

Greg's LinkedIn


This episode was produced and edited by Eric Johnson from LightningPod.fm.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Andy Rebhun, Chief Experience Officer of Cava: Bring the Weather

Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It's a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart. 
Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about what their industry gets wrong, how to get to the C-Suite, and how to unlock the true power of marketing. You'll gain a deeper understanding of the evolving purpose of marketing leaders, and learn actionable strategies to overcome obstacles.
Produced by LightningPod.fm. For transcripts and more, visit bettercmos.com

Building Better CMOs and Marketing Leaders

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