<description>&lt;p&gt;Are manipulation and bribery the keys to building a culture of experimentation?&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;No. &lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;(Well, maybe)&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Jenni &amp;quot;Broadway&amp;quot; Bruckman (Director of Digital Product at YETI) joined this week to help broad the topic of building &amp;quot;cultures&amp;quot; which foster data-driven thinking and experimentation. It&amp;#39;s different than focusing on explicitly building a culture of experimentation, in that your goal is to basically build a culture of fun, transparency, and engagement. The testing and data comes naturally from there!&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;We got into:&lt;/p&gt;&lt;p&gt;- Tips on navigating stakeholders (especially in a remote-first workplace)&lt;/p&gt;&lt;p&gt;- Better ways to run meetings and tell stories with data&lt;/p&gt;&lt;p&gt;-The value of your personal brand in scaling testing programs&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Go follow Jenni on LinkedIn:⁠&lt;/p&gt;&lt;p&gt;https://www.linkedin.com/in/jennibruckman/&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Also go follow Shiva Manjunath on LinkedIn:&lt;/p&gt;&lt;p&gt;⁠⁠⁠https://www.linkedin.com/in/shiva-manjunath/⁠⁠⁠&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Subscribe to our newsletter for more memes, clips, and awesome content!&lt;/p&gt;&lt;p&gt;⁠⁠https://fromatob.beehiiv.com/&lt;/p&gt;
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Are manipulation and bribery the keys to building a culture of experimentation? No. (Well, maybe) Jenni &quot;Broadway&quot; Bruckman (Director of Digital Product at YETI) joined this week to help broad the topic of building &quot;cultures&quot; which foster data-driven thinking and experimentation. It&#39;s different than focusing on explicitly building a culture of experimentation, in that your goal is to basically build a culture of fun, transparency, and engagement. The testing and data comes naturally from there! We got into:- Tips on navigating stakeholders (especially in a remote-first workplace)- Better ways to run meetings and tell stories with data-The value of your personal brand in scaling testing programs Go follow Jenni on LinkedIn:⁠https://www.linkedin.com/in/jennibruckman/ Also go follow Shiva Manjunath on LinkedIn:⁠⁠⁠https://www.linkedin.com/in/shiva-manjunath/⁠⁠⁠ Subscribe to our newsletter for more memes, clips, and awesome content!⁠⁠https://fromatob.beehiiv.com/

From A to B

Building Testing Culture Beyond A/B Testing ft. Jenni Bruckman

Building Testing Culture Beyond A/B Testing ft. Jenni Bruckman

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