<p>Are fake door tests ethical? We are super purposefully kinda misleading people to see if something is worth building.... (cue Wile E. Coyote reference). </p><p><br></p><p>Jon "Metal as Fuck" Crowder had a SUPER interesting post about the ethics of fake door testing, which I had to have him on the pod to discuss this topic. But we also got into a more broader conversation around ethics of A/B testing too!</p><p><br></p><p>We got into:</p><p>- Are fake door tests truly ethical? (Or legal...?)</p><p>- Should there be a 'board of ethics' for A/B testing? (yes. kinda)</p><p>- Jon's philosophy around CRO (and how it's influenced by his ethics)</p><p>Go follow Jon on LinkedIn:</p><p>https://www.linkedin.com/in/jc-awip/</p><p><br></p><p>And check out his website: https://www.anotherwebispossible.co.uk/</p><p><br></p><p>Also go follow Shiva Manjunath on LinkedIn:</p><p>https://www.linkedin.com/in/shiva-manjunath/</p><p><br></p><p>Subscribe to our newsletter for more memes, clips, and awesome content!</p><p>https://fromatob.beehiiv.com/</p>