<p>Juliana &quot;Run the Jewels&quot; Jackson is someone who I consider a thought leader in the AI/digital marketing space, and I needed her POV on how to understand the impact of LLMs to user behavior. </p><p><br></p><p>So I had her on the pod. And she shared some insightful information into how LLMs actually work, how it&#39;s meaningfully (or maybe not so meaningfully) changing behavior, and what you should be doing about it. </p><p><br></p><p>(PS vote for me for a thought leadership award for Kameleoon https://tinyurl.com/voteforshiva)</p><p><br></p><p>We got into:</p><p>- How LLMs are evolving user behavior on your site, and what you really should be focusing on (spoiler: it&#39;s not what you think...)</p><p>- Are we putting too much confidence in AI? (and how do we right-size it)</p><p>- How LLMs are free research for you (and how to utilize it better)</p><p><br></p><p>Go follow Juliana on LinkedIn:⁠</p><p>https://www.linkedin.com/in/juliana-jackson/</p><p><br></p><p>And subscribe to her newsletter (it&#39;s amazing): https://julianajackson.substack.com/ </p><p><br></p><p>Also go follow Shiva Manjunath on LinkedIn:</p><p>⁠⁠⁠https://www.linkedin.com/in/shiva-manjunath/⁠⁠⁠</p><p><br></p><p>Subscribe to our newsletter for more memes, clips, and awesome content!</p><p>⁠⁠https://fromatob.beehiiv.com/</p>