<description>&lt;p&gt;A/B testing tools - all they do is randomize traffic. So why are we spending thousands of dollars for it? &lt;/p&gt;&lt;p&gt;Jonas &amp;quot;Elvis&amp;quot; Alves (of AB Smartly) joined the pod to discuss some of the major challenges in building A/B testing tools. It kinda started in a way I had no idea it would - that you&amp;#39;re not buying a testing tool, but buying a... trust platform? &lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Jonas throws some shade at other testing tools, but I bleep it out, don&amp;#39;t worry ;) . (And thankfully, he doesn&amp;#39;t sales pitch at all. )&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;We got into:&lt;/p&gt;&lt;p&gt;- Jonas makes the case for BOTH building in-house and buying an external tool&lt;/p&gt;&lt;p&gt;- How to earn back trust once it&amp;#39;s broken, through data or experimentation&lt;/p&gt;&lt;p&gt;- Booking.com ran A/B tests on A/B testers (it&amp;#39;s super meta and super cool)&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Go follow Jonas on LinkedIn:⁠&lt;/p&gt;&lt;p&gt;https://www.linkedin.com/in/jonasalves/&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Also go follow Shiva Manjunath on LinkedIn:&lt;/p&gt;&lt;p&gt;⁠⁠⁠https://www.linkedin.com/in/shiva-manjunath/⁠⁠⁠&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Subscribe to our newsletter for more memes, clips, and awesome content!&lt;/p&gt;&lt;p&gt;⁠⁠https://fromatob.beehiiv.com/&lt;/p&gt;
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A/B testing tools - all they do is randomize traffic. So why are we spending thousands of dollars for it? Jonas &quot;Elvis&quot; Alves (of AB Smartly) joined the pod to discuss some of the major challenges in building A/B testing tools. It kinda started in a way I had no idea it would - that you&#39;re not buying a testing tool, but buying a... trust platform? Jonas throws some shade at other testing tools, but I bleep it out, don&#39;t worry ;) . (And thankfully, he doesn&#39;t sales pitch at all. ) We got into:- Jonas makes the case for BOTH building in-house and buying an external tool- How to earn back trust once it&#39;s broken, through data or experimentation- Booking.com ran A/B tests on A/B testers (it&#39;s super meta and super cool) Go follow Jonas on LinkedIn:⁠https://www.linkedin.com/in/jonasalves/ Also go follow Shiva Manjunath on LinkedIn:⁠⁠⁠https://www.linkedin.com/in/shiva-manjunath/⁠⁠⁠ Subscribe to our newsletter for more memes, clips, and awesome content!⁠⁠https://fromatob.beehiiv.com/

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Testing Tools: Build? Or Buy? ft. Jonas Alves

Testing Tools: Build? Or Buy? ft. Jonas Alves

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