Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth

Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth

Justin Deese | Home Service Industries

Overview
Episodes

Details

Welcome to the Freedom Blueprint Podcast! Host Justin Deese delivers practical advice from his decades in the home service industry. Each week, discover strategies for success, avoid pitfalls, and hear real-life stories. Join our community to learn and grow together. Featuring guests like Tommy Mello from Home Service Experts, Tersh Blissett from Service Business Mastery, and Tom Peregrino from Service Nation. Visit www.FreedomBlueprintPodcast.com for more. Empowering leaders, fostering growth and a positive mindset. Your journey to success in plumbing, HVAC, and electrical starts here!

Recent Episodes

60 | High Fives and High Growth: How Levi Torres Transformed a Small Plumbing Business into an Industry Leader
NOV 7, 2024
60 | High Fives and High Growth: How Levi Torres Transformed a Small Plumbing Business into an Industry Leader

60 | High Fives and High Growth: How Levi Torres Transformed a Small Plumbing Business into an Industry Leader

 

Show Information

Episode Number: 60

Date: November 11, 2024

Duration: 31:37

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com 

Contact: [email protected]

 

Guest Contact Information

Guest: Levi Torres

Company: High 5 Plumbing

Guest Contact: [email protected]

Guest Website: www.High5Plumbing.com

Summary

In this episode of the Freedom Blueprint podcast, Justin Deese interviews Levi Torres, co-founder of High Five Plumbing. They discuss Levi's journey from a plumbing apprenticeship to starting his own company, the unique branding strategies that set High Five Plumbing apart, and the explosive growth the company has experienced by expanding into HVAC and electrical services. Levi emphasizes the importance of having a clear vision and mission, creating a culture of raving fans, and the necessity of implementing changes quickly to adapt to the market.

Takeaways 

Levi started plumbing at 16 with an apprenticeship from his dad.

High Five Plumbing was founded in 2012 with a unique brand identity.

The transition to service plumbing was driven by cash flow issues.

Building a brand around the concept of a 'high five' created a unique customer experience.

The company experienced explosive growth after implementing a clear vision and mission.

High Five Plumbing expanded into HVAC and electrical services in response to customer demand.

Creating raving fans is essential for business growth in the service industry.

The importance of having a culture that embraces change and innovation.

Levi encourages business owners to seek help and implement new ideas quickly.

A strong brand identity can help differentiate a business in a competitive market.

 

Chapters

00:00 Introduction to High Five Plumbing

03:02 The Journey of Levi Torres

05:56 Transitioning to Service Plumbing

09:02 Building a Unique Brand Identity

12:11 Explosive Growth and New Divisions

15:01 Creating Raving Fans

18:08 The Importance of Vision and Mission

20:50 Expanding into Electrical Services

24:04 Implementing Change and Seeking Help

 

Keywords

plumbing, business growth, brand identity, HVAC, electrical services, customer service, entrepreneurship, High Five Plumbing, Levi Torres, vision and mission

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31 MIN
59 | Recapping Service World: Key Takeaways and Insights with Kristen Deese
NOV 4, 2024
59 | Recapping Service World: Key Takeaways and Insights with Kristen Deese

Show Information 

Episode Number: 59

Date: November 4, 2024

Duration: 45:00

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com 

Contact: [email protected]

Co-Host Contact Information

Co-Host: Kristen Deese

Company: Virtual CFO for the trades

Guest Contact: [email protected]

Guest Website: www.KristenDeese.com


Service Nation:

Michael Rudowitz

[email protected]

www.ServiceNation.com


Summary

In this episode of the Freedom Blueprint podcast, Justin and Kristen Deese recap their experiences at the recent Service World event. They discuss the highlights of the event, including the keynote speakers, workshops, and the importance of networking. The couple shares insights on finding your tribe within the industry and the value of engaging with others. They also reflect on their live podcast experience and the positive feedback received from the audience. In this conversation, Kristen and Justin reflect on their experiences at a recent industry event, discussing the emotional impact of influential figures in the trades community, the importance of avoiding overwhelm by focusing on key takeaways, and the power of vision boards in setting and achieving goals. They also explore the role of AI in modern business practices and share their excitement for future events and opportunities in the industry.

Takeaways

Service World continues to improve with each event.

Keynote speakers can significantly enhance the event experience.

Longer workshops allow for deeper learning and implementation.

Networking is crucial for business growth in the home service industry.

Finding your tribe can lead to meaningful connections.

Live podcasts provide unique interaction opportunities.

The importance of stepping outside your comfort zone.

Audience engagement can transform a panel discussion.

Disney properties offer a unique event atmosphere.

Preparation and practice are key to successful presentations. The emotional journey of industry leaders can inspire others.

Focusing on a few key takeaways can lead to better implementation.

Vision boards are a powerful tool for goal setting and visualization.

Celebrating small wins is essential for personal growth.

AI is a valuable tool but should be used wisely.

Technology is rapidly evolving and should be embraced.

The importance of community and support in the trades industry.

Future events provide opportunities for learning and networking.

Personal growth and experiences are often more valuable than material items.

Engaging the younger generation is crucial for the future of trades.

Chapters

00:00 Introduction and Overview of Service World

03:00 Keynote Speakers and Event Highlights

05:58 Workshops and Training Summit Insights

09:03 Networking and Finding Your Tribe

11:59 Panel Discussion and Audience Engagement

14:49 Live Podcast Experience and Reflections

21:32 Emotional Reflections on Industry Impact

24:01 Avoiding Overwhelm: Focus on Key Takeaways

26:46 The Power of Vision Boards

30:14 Celebrating Wins and Setting Goals

34:40 Embracing Technology: The Role of AI

45:51 Looking Ahead: Future Events and Opportunities

Keywords

Service World, keynote speakers, workshops, networking, business growth, home service industry, event highlights, audience engagement, live podcast, finding your tribe, industry impact, vision boards, AI technology, event takeaways, personal growth, emotional reflections, goal setting, trades community, technology adoption, future events

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45 MIN
58 | From $450K in Debt to Industry Leader: Joe Crisara’s Roadmap to Success
OCT 28, 2024
58 | From $450K in Debt to Industry Leader: Joe Crisara’s Roadmap to Success
Show Information Episode Number: 58 Date: October 28, 2024 Duration: 41:16 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: [email protected] Guest Contact Information Guest: Joe Crisara Guest Contact: [email protected] Guest Website: http://www.servicemvp.com (www.ServiceMVP.com) Gift to listeners: Free Book Offer-Email [email protected] and in the SubjectLine put FREE BOOK- FREEDOM BLUEPRINT Summary In this episode of the Freedom Blueprint Podcast, host Justin Deese interviews Joe Crisara, known as America's Service Sales Coach. Joe shares his journey from being $450,000 in debt to becoming a successful sales coach and author. He discusses the importance of value-based selling, customer communication, and the lessons learned from his struggles. Joe emphasizes the significance of securing payment before starting work and the personal nature of sales. He also explores the role of AI in enhancing service delivery and training in the industry. Takeaways It's not what you know, it's who you know. Making people laugh while learning increases engagement. Value-based selling connects with technicians. Customer communication is key to success. Don't start working until you secure payment. Sales is personal; build relationships with clients. Understanding your client's background is crucial. Offer premium, mid-range, and economy choices. AI can enhance human capabilities in service. Investing in training leads to increased sales. Chapters 00:00 Introduction to Joe Crisara 03:15 The Journey Behind the Book 06:17 Value-Based Selling and Customer Communication 12:42 Lessons from Struggles: From Debt to Success 18:40 Sales Strategies for Contractors 30:12 The Role of AI in the Service Industry Keywords Joe Crisara, Service MVP, sales coaching, customer service, value-based selling, AI in service industry, contractor success, service training, communication skills, business growth
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41 MIN
57 | Live from Service World Expo 2024: Unlocking Industry Secrets with Legends John & Vicki LaPlant
OCT 21, 2024
57 | Live from Service World Expo 2024: Unlocking Industry Secrets with Legends John & Vicki LaPlant
Show Information Episode Number: 57 Date: 10/21/2024 Duration: 47:10 Host Contact Information Host: Justin Deese Website: http://justindeese.com (JustinDeese.com ) Contact: [email protected] Guest Contact Information Guest: John and Vicki LaPlant Guest Contact: [email protected] Website: http://www.josephgrohfoundation.org (www.josephgrohfoundation.org) Facebook: http://www.facebook.com/JosephGrohFoundation (www.facebook.com/JosephGrohFoundation) Linkedin: https://www.linkedin.com/company/josephgrohfoundation/ (https://www.linkedin.com/company/josephgrohfoundation/) Summary In this episode of the Freedom Blueprint Podcast, I get to interview industry LEGENDS John and Vicki LaPlant live from Service World Expo 2024. They discuss their journey in the home service industry, the importance of embracing technology, understanding financials, and planning exit strategies. The conversation also highlights the impact of the Joseph Groh Foundation, which supports individuals in the industry facing life-altering challenges. The episode concludes with reflections on the future of the industry and the importance of small businesses in the economy. Takeaways Running a home service business is challenging but rewarding. Embracing technology is crucial for efficiency and productivity. Understanding financials is key to business success. Planning for an exit strategy should start today. The Joseph Groh Foundation provides vital support to industry members in need. Networking and sharing experiences can lead to significant growth. The industry has seen transformative changes in leadership and culture. Small businesses are the backbone of the economy. Continuous learning and adaptation are essential for success. The future of the industry is bright with opportunities for young professionals. Chapters 00:00 Introduction to the Freedom Blueprint Podcast 01:00 Live from Service World Expo 2024 07:02 The Journey of John and Vicki LaPlante 12:02 Embracing Technology in Home Services 17:46 Understanding Financials for Business Success 23:47 The Importance of Exit Strategies 29:53 The Joseph Groh Foundation: Giving Back 36:04 Looking Ahead: The Future of the Industry Keywords Home service business, Service World Expo, John LaPlant and Vicki LaPlant, financial management, exit strategies, Joseph Groh Foundation, industry insights
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47 MIN
56 | How to Identify and Solve Operational Issues: Kristen Deese the Virtual CFO for the trades
OCT 14, 2024
56 | How to Identify and Solve Operational Issues: Kristen Deese the Virtual CFO for the trades
Show Information Episode Number: 56 Date: October 14, 2024 Duration: 26:36 Host Information Host: Justin Deese Website: JustinDeese.com Contact: [email protected] Episode Guest Info Guest: Kristen Deese Guest Company:Virtual CFO for the Trades Guest Contact: [email protected] Guest Website: www.KristenDeese.com Summary In this episode of the Freedom Blueprint podcast, Justin Deese and his co-host Kristen discuss the role of a Virtual CFO in small businesses. They explore the importance of financial management, the common challenges faced by business owners, and how a Virtual CFO can help identify operational and sales issues through financial analysis. The conversation also delves into pricing strategies, budgeting for profit, and the significance of awareness in managing finances effectively. Kristen shares insights on how to improve gross profit margins and manage overhead expenses, emphasizing the need for business owners to understand their numbers to drive profitability. Takeaways ● A Virtual CFO provides high-level financial strategic management without the cost of a full-time CFO. ● Many business owners lack accounting training, which can hinder their financial management. ● Understanding key financial concepts early can significantly impact business growth and profitability. ● Business owners often rely on bank balances, which provides a limited view of their financial health. ● Identifying gross profit margins can reveal areas for improvement in operations and sales. ● Pricing strategies are crucial; many businesses underprice their services, affecting profitability. ● Budgeting for expected profit can shift the mindset of business owners towards better financial management. ● Controlling overhead expenses is essential for maintaining profitability. ● Awareness of financial metrics helps business owners make informed decisions. ● It's important to prepare financials for tax time well in advance. Chapters 00:00 Introduction to Virtual CFO Services 04:10 The Importance of Financial Management for Small Businesses 07:44 Identifying Operational and Sales Issues through Financial Analysis 12:57 Pricing Strategies and Gross Profit Margins 16:22 Budgeting for Profit and Managing Overhead Expenses 20:23 The Role of Awareness in Financial Management Keywords Virtual CFO, financial management, small business, accounting, budgeting, profit margins, operational issues, sales strategies, pricing strategies, overhead expenses, Kristen Deese, Justin Deese, When Your Business Partner Is Your Spouse, Virtual CFO for the Trades
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26 MIN