Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth

Website: JustinDeese.com 

Contact: [email protected]

Co Host Contact Information

CoHost: Kristen Deese 

Website: KristenDeese.com

Contact: [email protected]

Summary

In this episode of the Freedom Blueprint podcast, host Justin Deese engages in a heartfelt conversation with his family Kristen, Addy, and Zack about the unique experiences of growing up in an entrepreneurial household. The discussion covers their unconventional education, memorable family trips in an RV, the lessons learned from military service, and their aspirations for the future. The family reflects on the importance of networking and how parenting influences leadership styles, providing insights into the dynamics of family life intertwined with entrepreneurship.

Takeaways

• Growing up in an entrepreneurial family offers unique perspectives.
• Unconventional education can lead to valuable life experiences.
• Traveling in an RV creates lasting memories and lessons.
• Military service teaches the importance of connections.
• Networking is crucial for personal and professional growth.
• Different communication styles are needed for effective leadership.
• Children of entrepreneurs develop critical thinking skills.
• Experiences shape future career aspirations and choices.
• Family dynamics influence leadership and business practices.
• The journey of entrepreneurship is a shared family experience.

Chapters

00:00 Introduction to Entrepreneurial Family Dynamics

02:58 Reflections on Unconventional Education

06:08 Memorable Experiences from the RV Journey

09:08 Life Lessons from the Marine Corps

11:50 Future Aspirations and Career Paths

15:07 The Importance of Networking

18:03 Parenting and Leadership Intersections

Guest Website: https://rynoss.com/

Podcast Host of: To The Point- Home Service Podcast

https://podcasts.apple.com/us/podcast/to-the-point-home-services-podcast/id1496811695

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com 

Contact: [email protected]

Summary

In this episode of the Freedom Blueprint podcast, host Justin Deese interviews Chris Yano, founder of Ryno Strategic Solutions. Chris shares his journey from a small-town upbringing to becoming a leader in digital marketing for home services. He discusses the evolution of his company, the challenges of navigating a dynamic market, and the importance of accountability in partnerships. Chris also highlights the significance of understanding booking rates for business health and reveals Ryno's new branding and growth strategy, including a recent private equity partnership aimed at scaling the business further. In this conversation, Chris Yano discusses the merger of Blue Corona and Ryno, emphasizing the need for a reset in the digital marketing landscape. He explores the integration of AI in marketing, the importance of finding purpose after significant transitions, and the necessity of resetting personal life pillars. Chris shares insights on choosing the hard path for growth and the opportunities available in the trade industry, encouraging listeners to focus on self-improvement and leadership.

Takeaways

• Chris Yano's journey began in the Midwest, focusing on helping small businesses.
• Ryno Strategic Solutions evolved from a small marketing firm to a major player in home services.
• Understanding the consumer's buying cycle is crucial for effective marketing.
• Accountability is key in partnerships; it's not always marketing's fault.
• Booking rates are a critical metric for assessing business health.
• Ryno's new branding reflects its growth and commitment to the industry.
• The company has adapted to market changes, especially during COVID-19.
• Chris emphasizes the importance of community service in business culture.
• Private equity partnerships can be a strategic move for growth.
• Building relationships in the industry has been vital for Chris's success. The merger of Blue Corona and Rhino was a strategic move to reset the digital marketing landscape.
• AI is a tool that should be used wisely in business.
• Finding purpose is crucial after significant life transitions.
• Resetting personal life pillars can lead to better overall well-being.
• Choosing the hard path often leads to greater growth and success.
• The trade industry is experiencing a resurgence of opportunities.
• Self-discipline is key to achieving long-term goals.
• important to take responsibility for one's actions and decisions.
• Continuous self-improvement benefits not only oneself but also the team and family.
• There are abundant resources available for learning and growth in today's world.

Chapters

00:00 Introduction to Chris Yano and Ryno Strategic Solutions

05:10 The Evolution of Ryno's Services

11:11 The Importance of Accountability in Partnerships

17:58 Ryno's New Branding and Growth Strategy

24:54 Private Equity Partnership and Future Plans

30:37 Navigating the AI Landscape in Marketing

40:27 Resetting Life's Pillars

46:53 Choosing the Hard Path for Growth

Contact: [email protected]

Guest Contact Information

Guest: Levi Torres

Company: High 5 Plumbing

Guest Contact: [email protected]

Guest Website: www.High5Plumbing.com

Summary

In this episode of the Freedom Blueprint podcast, Justin Deese interviews Levi Torres, co-founder of High Five Plumbing. They discuss Levi's journey from a plumbing apprenticeship to starting his own company, the unique branding strategies that set High Five Plumbing apart, and the explosive growth the company has experienced by expanding into HVAC and electrical services. Levi emphasizes the importance of having a clear vision and mission, creating a culture of raving fans, and the necessity of implementing changes quickly to adapt to the market.

Takeaways 

Levi started plumbing at 16 with an apprenticeship from his dad.

High Five Plumbing was founded in 2012 with a unique brand identity.

The transition to service plumbing was driven by cash flow issues.

Building a brand around the concept of a 'high five' created a unique customer experience.

The company experienced explosive growth after implementing a clear vision and mission.

High Five Plumbing expanded into HVAC and electrical services in response to customer demand.

Creating raving fans is essential for business growth in the service industry.

The importance of having a culture that embraces change and innovation.

Levi encourages business owners to seek help and implement new ideas quickly.

A strong brand identity can help differentiate a business in a competitive market.

Chapters

00:00 Introduction to High Five Plumbing

03:02 The Journey of Levi Torres

05:56 Transitioning to Service Plumbing

09:02 Building a Unique Brand Identity

12:11 Explosive Growth and New Divisions

15:01 Creating Raving Fans

18:08 The Importance of Vision and Mission

20:50 Expanding into Electrical Services

24:04 Implementing Change and Seeking Help

Keywords

plumbing, business growth, brand identity, HVAC, electrical services, customer service, entrepreneurship, High Five Plumbing, Levi Torres, vision and mission

Website: JustinDeese.com 

Contact: [email protected]

Co-Host Contact Information

Co-Host: Kristen Deese

Company: Virtual CFO for the trades

Guest Contact: [email protected]

Guest Website: www.KristenDeese.com

Service Nation:

Michael Rudowitz

[email protected]

www.ServiceNation.com

Summary

In this episode of the Freedom Blueprint podcast, Justin and Kristen Deese recap their experiences at the recent Service World event. They discuss the highlights of the event, including the keynote speakers, workshops, and the importance of networking. The couple shares insights on finding your tribe within the industry and the value of engaging with others. They also reflect on their live podcast experience and the positive feedback received from the audience. In this conversation, Kristen and Justin reflect on their experiences at a recent industry event, discussing the emotional impact of influential figures in the trades community, the importance of avoiding overwhelm by focusing on key takeaways, and the power of vision boards in setting and achieving goals. They also explore the role of AI in modern business practices and share their excitement for future events and opportunities in the industry.

Takeaways

Service World continues to improve with each event.

Keynote speakers can significantly enhance the event experience.

Longer workshops allow for deeper learning and implementation.

Networking is crucial for business growth in the home service industry.

Finding your tribe can lead to meaningful connections.

Live podcasts provide unique interaction opportunities.

The importance of stepping outside your comfort zone.

Audience engagement can transform a panel discussion.

Disney properties offer a unique event atmosphere.

Preparation and practice are key to successful presentations. The emotional journey of industry leaders can inspire others.

Focusing on a few key takeaways can lead to better implementation.

Vision boards are a powerful tool for goal setting and visualization.

Celebrating small wins is essential for personal growth.

AI is a valuable tool but should be used wisely.

Technology is rapidly evolving and should be embraced.

The importance of community and support in the trades industry.

Future events provide opportunities for learning and networking.

Personal growth and experiences are often more valuable than material items.

Engaging the younger generation is crucial for the future of trades.

Chapters

00:00 Introduction and Overview of Service World

03:00 Keynote Speakers and Event Highlights

05:58 Workshops and Training Summit Insights

09:03 Networking and Finding Your Tribe

11:59 Panel Discussion and Audience Engagement

14:49 Live Podcast Experience and Reflections

21:32 Emotional Reflections on Industry Impact

24:01 Avoiding Overwhelm: Focus on Key Takeaways

26:46 The Power of Vision Boards

30:14 Celebrating Wins and Setting Goals

34:40 Embracing Technology: The Role of AI

45:51 Looking Ahead: Future Events and Opportunities

Keywords

Service World, keynote speakers, workshops, networking, business growth, home service industry, event highlights, audience engagement, live podcast, finding your tribe, industry impact, vision boards, AI technology, event takeaways, personal growth, emotional reflections, goal setting, trades community, technology adoption, future events