Aaron walks us through his evolution as a content creator, from niche accounting courses to developer education that reaches thousands. You’ll learn how to create developer-focused videos that respect your viewer’s time, communicate personality, and actually get watched. Whether you’re building a product, growing an audience, or just tired of writing blog posts into the void, this episode will help you use screencasting to stand out—and scale your impact.plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes.

<description>&lt;p&gt;Aaron walks us through his evolution as a content creator, from niche accounting courses to developer education that reaches thousands. You’ll learn how to create developer-focused videos that respect your viewer’s time, communicate personality, and actually get watched. &lt;/p&gt;&lt;p&gt;Whether you’re building a product, growing an audience, or just tired of writing blog posts into the void, this episode will help you use screencasting to stand out—and scale your impact.&lt;/p&gt;&lt;p&gt;plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes. &lt;/p&gt;
</description>

From writing code to teaching it on video, Aaron Francis has built a thriving audience by turning screencasting into a superpower.

In this episode of plugin.fm, Aaron—developer, educator, and co-founder of Try Hard Studios—shares how screencasting became his most effective channel for teaching, connecting, and building trust with other developers. He unpacks what makes screencasting such a high-leverage tool, how it fits into your funnel, and why showing your face on camera matters more than ever in a world of AI-generated content.


Screencasting Advantage: Aaron Francis on Making Videos Developers Actually Want to Watch

We explore how to find the right influencers, build relationships, structure partnerships, and create campaigns that drive real results. Whether you're a founder, marketer, or product creator, this episode delivers actionable strategies for using influencer marketing to grow your business.plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes.

<description>&lt;p&gt;We explore how to find the right influencers, build relationships, structure partnerships, and create campaigns that drive real results. Whether you're a founder, marketer, or product creator, this episode delivers actionable strategies for using influencer marketing to grow your business.&lt;/p&gt;&lt;p&gt;plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes.&lt;/p&gt;
</description>

Most software businesses struggle to get noticed, but the right influencer partnership can change everything.

In this episode of the plugin.fm podcast, YouTube influencer and founder of Ferdy.com, Ferdy Korpershoek, shares how software companies can partner with influencers to reach new audiences and boost product visibility. With over 1.2 million subscribers, Ferdy has firsthand experience collaborating with brands and understands what makes influencer campaigns successful.

How to Grow Your Software Business with Influencers – with Ferdy Korpershoek

In this episode of plugin.fm, Meg Scarborough, founder of content agency Megawatt (now acquired by LaunchSquad), shares why traditional marketing tactics fall flat with technical audiences. She unpacks the nuances of developer psychology, explains why trust and proof beat flashy claims every time, and breaks down how non-technical marketers can still create content that speaks to makers.Whether you're a software maker selling to fellow developers or a marketer learning the ropes of technical content, Meg offers practical advice on how to communicate with clarity, authenticity, and relevance. Learn how to structure your content strategy, segment your email lists, avoid community backlash, and build marketing assets developers actually value — from documentation to deep-dive tutorials.If you’re targeting technical users and want your product to stand out (without sounding like a walking ad), this episode is for you.plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out more interviews with makers and marketers.

<description>&lt;p&gt;In this episode of plugin.fm, Meg Scarborough, founder of content agency Megawatt (now acquired by LaunchSquad), shares why traditional marketing tactics fall flat with technical audiences. She unpacks the nuances of developer psychology, explains why trust and proof beat flashy claims every time, and breaks down how non-technical marketers can still create content that speaks to makers.&lt;/p&gt;&lt;p&gt;Whether you're a software maker selling to fellow developers or a marketer learning the ropes of technical content, Meg offers practical advice on how to communicate with clarity, authenticity, and relevance. Learn how to structure your content strategy, segment your email lists, avoid community backlash, and build marketing assets developers actually value — from documentation to deep-dive tutorials.&lt;/p&gt;&lt;p&gt;If you’re targeting technical users and want your product to stand out (without sounding like a walking ad), this episode is for you.&lt;/p&gt;&lt;p&gt;plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out more interviews with makers and marketers.&lt;/p&gt;
</description>

Developer marketing is a different game with its own set of rules, and being technical yourself doesn’t guarantee you’ll win it.


How to Win at Developer Marketing – with Meg Scarborough

In this episode of plugin.fm, Patrick Rauland speaks with Tom Whatley, the founder and CEO of Grizzle, a content marketing agency specializing in driving organic growth for SaaS and tech companies. Tom shares his expert insights on how to develop a product-led content strategy that not only educates customers but also highlights your product as the solution to their problems.Tom explains the concept of product-led growth (PLG) and how it differs from traditional marketing approaches, emphasizing the importance of creating content that aligns with customer pain points while naturally showcasing your product’s features. He provides actionable strategies for creating content that converts, particularly for bootstrapped companies with limited resources. plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes.plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes.Episode Contributors: Tom Whatley — Guest Patrick Rauland — Host Zee Hazan — Audio and video quality control Egzon Salihu — Audio and video editing Goran Mirkovic — Content research and preparation Scott Murcott — Content QA Stefana Zaric — Research and preparation

<description>&lt;p&gt;In this episode of plugin.fm, Patrick Rauland speaks with Tom Whatley, the founder and CEO of Grizzle, a content marketing agency specializing in driving organic growth for SaaS and tech companies. Tom shares his expert insights on how to develop a product-led content strategy that not only educates customers but also highlights your product as the solution to their problems.&lt;/p&gt;&lt;p&gt;Tom explains the concept of product-led growth (PLG) and how it differs from traditional marketing approaches, emphasizing the importance of creating content that aligns with customer pain points while naturally showcasing your product’s features. He provides actionable strategies for creating content that converts, particularly for bootstrapped companies with limited resources.&lt;br /&gt;plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes.&lt;/p&gt;&lt;p&gt;plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes.&lt;/p&gt;&lt;p&gt;Episode Contributors:&lt;br /&gt;Tom Whatley — Guest&lt;br /&gt;Patrick Rauland — Host&lt;br /&gt;Zee Hazan — Audio and video quality control&lt;br /&gt;Egzon Salihu — Audio and video editing&lt;br /&gt;Goran Mirkovic — Content research and preparation&lt;br /&gt;Scott Murcott — Content QA&lt;br /&gt;Stefana Zaric — Research and preparation&lt;/p&gt;
</description>

Product-led content is essentially creating content educating people how to solve problems on topics that are directly related to your product, either showing people how they can solve problems with your product or getting your product in front of people who are kind of researching solutions. Learn how to create effective product-led content, connecting customer pains while naturally showcasing your product, with expert insights from Tom Whatley.

Creating Effective Product-Led Content with Tom Whatley

In this episode, Tamara Omerovic from Underdogs Marketing shares how she built a thriving content community, scaling Databox’s newsletter to 13,000 contributors using expert-driven UGC. Her innovative approach enabled the company to produce authoritative content with minimal internal resources.We break down how software companies can harness UGC to build credibility, strengthen community, and create marketing assets that drive long-term impact. Whether you're struggling with content production or looking to enhance trust with your audience, this episode delivers a practical roadmap for making user-generated content work for you.plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes.

<description>&lt;p&gt;In this episode, Tamara Omerovic from Underdogs Marketing shares how she built a thriving content community, scaling Databox’s newsletter to 13,000 contributors using expert-driven UGC. Her innovative approach enabled the company to produce authoritative content with minimal internal resources.&lt;/p&gt;&lt;p&gt;We break down how software companies can harness UGC to build credibility, strengthen community, and create marketing assets that drive long-term impact. Whether you're struggling with content production or looking to enhance trust with your audience, this episode delivers a practical roadmap for making user-generated content work for you.&lt;/p&gt;&lt;p&gt;plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes.&lt;/p&gt;
</description>

Brand-driven content is losing its edge. Consumers trust real voices, not corporate messaging. So how do you tap into user-generated content at scale? Discover how to scale user-generated content, build community, and create high-value content efficiently with insights from Tamara Omerovic.


From Zero to 13K Contributors: Tamara Omerovic on Mastering User-Generated Content

plugin.fm is a value-first podcast that aims to inspire, entertain, and educate indie developers and software product makers by diving into discussions with industry experts. 

In each episode, we’ll explore their perspectives and firsthand learnings to share actionable tips and insights to help you launch and grow your software product business.

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