This episode features an inspiring conversation with Ken Lewis, the visionary entrepreneur and liquor retailer. The founder of The Party Source, Ken sold the company to its employees and opened New Riff Distilling in 2014, which crafts a range of whiskeys right here in Newport, Kentucky. Ken's optimism about what the future holds for the Greater Cincinnati and Northern Kentucky area is infectious. He discusses his appreciation for our cultural offerings, urban planning approach, climate, and Midwest can-do attitude. After listening in on this interview, join Morgan and Brad as they go on-site to New Riff Distilling and participate in a tour with Dan Schlarman, a New Riff brand ambassador who discusses the history of New Riff and pours out a delicious sample of whiskeys for our co-hosts!Dan Schlarman NEW RIFF DISTILLINGhttps://www.newriffdistilling.com/THE PARTY SOURCEhttps://thepartysource.com/SUBSCRIBE & CONNECTSubscribe wherever you get your podcasts https://cms.megaphone.fm/channel/underratedamericacincinnatiSubscribe to our newsletter: https://underratedamericacincinnati.comSubscribe on YouTube for more videos: https://youtube.com/@underratedamericacincinnati/?sub_confirmation=1Instagram: https://instagram.com/underrated.america.cincinnati#UnderratedAmericaCincinnatiCONNECT WITH BRAD & MORGANBetter Way Home https://www.mybetterwayhome.com/Team Barnhart | Cross Country Mortgage https://crosscountrymortgage.com/Team-Barnhart/Brad's Instagram: https://instagram.com/bradacree.cinMorgan's Instagram: https://instagram.com/mortgageswithmorgan